Unique Content + Wide Circulation + High-End Demographics = Unmatched Results
DOTmed Business News is a dynamic and efficient advertising option in the healthcare space. The unique content of our Industry Sector Reports provides our readers with vital information they need and can use every day to make better buying decisions. With a circulation of over 37,500 that reaches the key influencers and decision makers across the healthcare spectrum — plus our competitive ad rates — DOTmed Business News is the ideal medium for any product or service designed for the healthcare industry.
Reach the Key Personnel Involved in Major Medical Equipment, Products, and Service Purchases
 The business environment inside a hospital is unlike any other. The multiple department heads and de-centralized nature of a hospital create a business structure in which many people are involved in major purchase decisions — and no two hospitals operate in exactly the same way. So that means you — as an advertiser — have a large number of people to reach.
DOTmed Business News' unique demographics delivers those all-important people: The C-level executives and administrators, and key department heads. In addition, DOTmed Business News reaches over 3,000 top imaging centers and thousands of leading ISOs, OEMs and equipment brokers and dealers, giving you virtually all the major players in the healthcare space.
DOTmed Industry Sector Reports feature business news and information in a detailed way that no other publication can match – and healthcare professionals want.
DOTmed Business News is published by DOTmed.com — the world’s leading, public marketplace for buying, selling and auctioning medical equipment and parts online.
DOTmed.com has over 90,000 registered users. Included among them are the medical industry’s leading equipment sales and service companies.
This gives us access to a database no other publication can tap into.
When we research and write an article on servicing MRI magnets, we know who the industry leaders are and can go straight to them for input, opinions, and forecasts.
We report on important areas of the healthcare industry better than anyone else. We also report on key subjects that other publications don’t cover, such as how to recover the value of used equipment, or how to buy parts quickly and efficiently online. Each month we also introduce our readers to hundreds of companies that service, repair and maintain the vital medical equipment healthcare facilities rely on.
We are also fully aware of the bottom-line issues facing many healthcare facilities, and DOTmed Business News examines practical strategies and techniques that can optimize operational and financial efficiencies.
If you want to reach the key influencers and decision makers who drive purchasing decisions, DOTmed Business News is your best advertising vehicle.
|
In-house Creative Services:
- DOTmed Business News has an in-house creative advertising department that will help you design, write and create that is a quarter-page in size or larger.
|
DOTmed Business News is Archived Online
Back issues of DOTmed Business News in PDF form are always FREE online anytime.
- Your ad in DOTmed Business News lives online in our magazine archive.
|
DOTmed Business News 2008 Rate Card
Color charge: DOTmed Business News does not apply an up-charge for 2- 3- or 4-color ads.
| | 1x | 3x | 6x | 12x |
| Inside Front Cover | $5,150 | $4,850 | $4,600 | $4,350 |
| Inside Back Cover | 4,850 | 4,675 | 4,550 | 4,325 |
| Back Cover (4/5 Page) | 5,000 | 4,825 | 4,675 | 4,425 |
| Full Page | 4,000 | 3,800 | 3,650 | 3,350 |
| 1/2 Page | 2,750 | 2,600 | 2,450 | 2,300 |
| 1/3 Page | 1,750 | 1,650 | 1,550 | 1,350 |
| 1/4 Page | 1,200 | 1,125 | 1,075 | 975 |
Classified Ad Rates
The Classified Ad page is a 3 column page. Each column is 2 inches wide. See an example.
Minimum:
Minimum ad size is 1 column wide and 1/2 inch tall - or 5 lines
of type. All Classified ads are black & white. The first line of type is
in boldface type.
Rates:
Classified ads cost $100 for the first 1/2 inch, $75 for each
additional 1/2 inch or part thereof.
If you are DOTmed Certified and/or DOTmed 100, we will include that
designation at no additional charge.
Examples:
MINIMUM AD SIZE
1/2" AD, 4 LINES OF TYPE, COST: $100
1" AD, 8 LINES OF TYPE, COST: $175
2" AD, 16 LINES OF TYPE, COST: $325
Categories:
Equipment For Sale; Equipment Wanted; Employment
Opportunities. If you want to be listed under another category, we will
consider it.
CLOSING DATES
Insertion Order Closing Date: Insertion orders must be received 45 days prior to the month of publication for all issues.
Materials Deadline: Ad materials must be received no later than 35 days prior to the month of publication for all issues.
Cancellations: Ad cancellations are not accepted after the Closing date.
PRINTING/SPECIFICATIONS
Printing: Web Offset
Binding: Saddlewire
Page Size: 8.5" x 11.125" Full Bleed
Trim size: 8.375" x 10.875"
Essential live matter size: 6.875" x 9.875"
Line Screen: 133
4/C maximum: 260-280%
Essential live matter on full page bleed and fractional bleed ads should be kept at least 1/2" from all trim edges. Bleed ad sizes include a 1/8" bleed on all sides.
AD SUBMISSION
Platform: PC or Mac – preferred is High-resolution TIFF OR EPS format with color proof.
Media: CD, FTP or email.
Please supply file list when sending native electronic files. This will expedite file output.
File Names: File extensions must be included in file name (.TIF.EPS,.QXD,.PMD.etc.). Do not include forward slashes (/), backslashes (\) and /or quote marks ("") in file name.
File Format: Magazines are produced by direct-to-plate technology therefore, single, high resolution, press optimized files are required. TIF or EPS formats preferred. All images and fonts must be embedded in supplied files. Do not use JPEG encoding. EPS files require all fonts converted to outlines.
- Native Quark files are accepted, but not encouraged.
- Trapped files are not accepted and will interfere with the workflow of the press facility.
- Illustrator, Freehand, Corel EPS files must have all fonts converted to outlines. Quark files must have all fonts and images used in the file saved separately on the disk. Postscript fonts are preferred. Use of true Type fonts should be avoided. Images must be in TIFF or .EPS formats only, 300 dpi.
- Do not send .JPG files or .JPG encoded files.
- All color images must be CMYK with ICC Profiles OFF. To remove profiles in PhotoShop, select Edit>Color Settings>Color Management Off and Save As with Embedded Color Profile Off
Proofs: Laser proofs at 100% with crop marks must accompany all electronic files. Contract quality proofs matching SWOP specifications are preferred.
Corrections: Ad make-up or corrections will be billed at cost and is non-commissionable. Digital advertising not in accordance with the above requirements, will incur additional charges to correct the materials for press.
EDITORIAL CALENDAR
Industry Sector Reports Editorial Calendar 2008/2009Advertise in the issue featuring the Industry Reports that matches your business - for
maximum results!April 2008 - CT Sales & Service
- C-Arm Sales & Service
- Arthroscopy Sales & Service
- Dental Equipment Sales & Service
Special Report: DOTmed 100 for 2008
May 2008 - Leading Edge Preview - Ultrasound Sales & Service
- Endoscopy Sales & Service
- Neo-Natal -- Incubator Sales & Service
- Blood Bank -- Related Sales & Service
June 2008 - AHRMM & SNM Preview - Nuclear Medicine PET, PET/CT Sales & Service
- Portable X-Ray Sales & Service
- Physical Therapy Equipment Sales & Service
- Stress Test Equipment Sales & Service
July 2008 - AHRA & FIME Preview - Mammography Sales & Service
- Bone Densitometers Sales & Service
- Laser Cameras Sales & Service
- Disposables
August 2008
- Mobile Trailer Transportation, Trailer Storage, MRI
- Keep-Cold Service
- Infusion Pump Sales & Service
- O/R Table Sales & Service
- Insurance Providers
September 2008 - ASTRO Preview - MRI Sales & Service
- Respiratory Therapy Sales & Service
- O/R Light Sales & Service
- Dialysis Sales & Service
Special Report: Presidential Candidates' Healthcare Plans October 2008 - Medical Equipment Parts Providers
- Linear Accelerator, Simulator Sales & Service
- Anesthesia Sales & Service
- Injector (CT, MR, Special Procedure) Sales & Service
November 2008 - RSNA Preview - Mobile Service Providers -- MR, CT, PET, Cath/Angio Lab, Mammo, Ultrasound
- Radiographic, Rad/Fluoro Sales & Service
- MRI Coil Repair, Sales & Service
- Leasing and Finance in Medicine
December 2008 - Annual Buyer's Guide Issue
- Ambulance Resale Options
- Hospital Furniture/ Exam Room Vendors
- Defibrillator Sales & Service
- Mobility and Ambulatory Aids
- Ocean, Air and Truck Freight
2009 January 2009 - HIMSS Preview
- Special Procedure -- Cath Lab, Angio Lab
- Liquid Helium Services (Keep Cool & Cool Down)
- MRI Shielding Services
- X-Ray Tubes and Image Intensifiers
- O/R Microscope Sales & Service
February 2009 - ECR Preview
- Monitor (EKG, Holter) Sales & Service
- DR, CR
- De-installation, Crating, and Rigging Companies
- Sterilization Sales & Service
- Chillers in Medicine
March 2009
- Surgical and Cosmetic Laser Sales & Service
- Laboratory Equipment Sales & Service
- PACS
- Medical Trailers: Sales, Service & Refurb
|
