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NORWOOD, MASS. -- In an effort to emphasize the company's focus on patient Compliance and on Healthcare Cost Containment, Reliable Respiratory (www.reliablerespiratory.com) based in Norwood, Mass., a leading respiratory equipment and services provider, has launched a marketing campaign that incorporates bottles of Tabasco sauce.

The cards, being distributed to health care professionals by Reliable Respiratory's Account Representatives, reads, "We're HOT on Compliance & Cost Containment."



Bob Chase, a Registered Respiratory Therapist and Reliable's Clinical Manager, says it's important for individuals with sleep disordered breathing who have been prescribed CPAP (continuous positive airway pressure) devices to use them regularly each night. "When patients are compliant, they feel better, have a more positive attitude, are less prone to accidents and various medical conditions."

Chase also notes that, "The better the compliance, the better the chance of reducing healthcare costs because deeper sleep reduces risks for high blood pressure, heart disease, heart attack, stroke, anxiety, memory issues and more."

Reliable Respiratory is one of New England's leading home respiratory equipment suppliers, and has earned a reputation as a pioneer in supplying state-of-the-art respiratory equipment to help patients achieve maximum compliance that can result in a better quality of life.

During 2011, Reliable Respiratory is sponsoring 'CPAP Road Tours,' a series of free bi-weekly programs across Mass. and Rhode Island for people who have been diagnosed with or may have sleep disordered breathing. For dates, times and locations, call (866) 551-3335, ext. 0, or email rrcpaproadtour@gmail.com.