SEARCH
Current Location:
>
> This Story


Log in or Register to rate this News Story
Forward Printable StoryPrint Comment

Never Miss a Story

Sign up for email alerts

 

More Industry Headlines

Mevion partners with Philips to improve proton therapy treatment New technology only takes a few seconds to scan tumor

Kentucky Trailer acquires Advanced Mobility to expand medical footprint Together they look toward a greater international presence

Screening with tomo and mammo leads to 405 fewer false positives per 1,000 women The cost of the two is relative to cost of mammo alone

Comparing catheters for early stage breast brachytherapy Is the treatment underutilized? The BC5 Project thinks so.

Health Gorilla Marketplace expands in effort to demystify ACO and IPA options Version 2.0 adds seven new vendor categories to its market reach

Siemens' new MR kit may reduce pediatric anxiety and need for sedation Could lead to reduced costs and increased efficiency

400 experts gather at Focused Ultrasound Foundation's annual meeting 200 scientific presentations show promising new research

380 hospitals execs weigh in on the future The quest to provide better care with fewer resources

Companies develop pediatric medical devices to compete for $50,000 prize Will the smallest of patients finally have more options?

New imaging method may detect cancer earlier Will shortwave infrared be a bright spot?

Joachim Schafer

Medica 2012: Growing on the IT side

by Loren Bonner , DOTmed News Online Editor
DOTmed News sat down with Joachim Schafer, the managing director of Messe Dusseldorf, on the second day of Medica. Messe Dusseldorf organizes and hosts Medica and they have been integral in shaping the future of what they have claimed is the word's largest medical trade fair. Here's an edited version of the conversation.

DMN: What has excited you most about the show this year?
JS: I have a master's degree in computer science from Georgia Tech. I find that there is more permeation of IT at the show. It is, in my opinion, becoming more of an IT show. And if you're in imaging, heavy IT aspirations go hand-and-hand with the increase in image process capacity. So that's one topic that fascinates me. The other one is the technology of the component and part side. This is the market before the final product. There you have the sensors and components and specialty materials that are appropriate for harsh environments or sterilization. And then you go into the micro level of these devices, like the nanotechnology field, that is also fascinating. And finally you have the personalization of the technology.
Story Continues Below Advertisement

Up To 80% Off on Medical Display Monitors! Call (832) 877-1250

We are wholesaler of pre-owned and new brand name medical display monitors. We have top brand grayscale and color LCD monitors with up to 3 years warranty and at least a 30 days money back guarantee at up to 80% off MSRP. DOTmed Certified




DMN: I noticed an abundance of ultrasound equipment from vendors on the show floor. Is that special this year?
JS: No, it's not particular to this year. Some of the leaders come with maybe more advanced equipment and others come behind and I believe there is a tendency at the moment — at least expressed by GE, Philips, and Siemens — that they have to come up with "ruggedized' technology. That's my word for it. Rugged technology that will allow people to do good medicine in difficult settings. In my observation it's: "Yes, unearth the promise of technology advancement, but at the same time, have a branch of products that are sensible and rugged enough to be utilized in settings that don't have the advances, per se, of the Western world." All of a sudden you have ultrasound as a fairly straightforward, basic technology, where the basic differentiation becomes price.

DMN: How has it become less of a German show through the years?
JS: If we go back to 2000, in one sense Medica grew further, and in one sense it has not been from German manufacturers. A number of German companies that are here have kept steady if not shrunk. Growth has come, then, primarily from non-German players. International companies are competing for these spots in the technology landscape across the world. These companies come from some 65 nations and they are all vying for a spot in the market, and many of the foreign non-German companies [here] are not even interested in tackling the German market. They come here to Germany to find [business] with people in other countries.

DMN: Why did you decide to add more talks and special programs in English this year?
JS: I think that's the way to go. From the U.S. standpoint, education and knowledge is as essential as product display. We still have a lot of products here but the knowledge sharing and information exchange should still take place and I think we are well advised to grow it outside the confines of the exhibition halls and into the conference centers.

Related:


Interested in Medical Industry News? Subscribe to DOTmed's weekly news email and always be informed. Click here, it takes just 30 seconds.
(3)

(31)

Welshen Gao

Fair is worldwide known

November 20, 2012 10:23

Medica is for mutual communication of medical device and equipment,not only for German manufacturers.And the ways always will follow the developing of the society.

Log inor Register

to rate and post a comment

You Must Be Logged In To Post A Comment

Access and use of this site is subject to the terms and conditions of our LEGAL NOTICE & PRIVACY NOTICE
Property of and Proprietary to DOTmed.com, Inc. Copyright ©2001-2014 DOTmed.com, Inc.
ALL RIGHTS RESERVED