Following the sale of Claron Technology Inc.’s enterprise imaging-related assets to Lexmark in January 2015, Claron will focus its business exclusively on surgical navigation. To create a strong, independent identity for the navigation company, it has been renamed ClaroNav Inc. (www.claronav.com). Enterprise imaging products will continue to be sold by Lexmark under the Claron brand.

“Our new identity as ClaroNav highlights our new singular focus on surgical navigation,” says Doron Dekel, Claron’s co-founder, who remains as CEO. “For 15 years, our company has provided innovative surgical navigation hardware and software modules to other medical device companies. During that time, we accumulated extensive proprietary technology and know-how. This enables us to develop exceptionally easy-to-use, accurate and reliable surgical navigation systems at a fraction of the cost of competitors. With the recent sale of our enterprise imaging business for $37 million, we now also have the financial resources to manufacture, market and support complete clinical surgical navigation systems.”

ClaroNav’s short-term focus is on Navident, an innovative dental navigation system, which aims to dramatically streamline and improve the way dental implants are placed surgically. Navident boasts a total drill tip-to-plan registration accuracy of 0.5mm, exceptional ease-of-use and a price point much lower than any surgical navigation system offered to date. It has been under development in consultation with leading dental surgeons for the past five years and has Health Canada clearance, with CE mark, FDA and other regulatory approvals in process.

To help with Navident’s market launch, in late January Claron hired Jason Pardo as vice president of sales and marketing. Pardo is a dental market veteran who is deeply familiar with digital dentistry.

“Navident is disruptive technology, poised to have a substantial long-term impact on how dental surgery is done,” says Pardo. “Digital dentistry technology has come a long way in the last few years, but portions of the treatment workflow still are done the old, cumbersome and imprecise analog way because no good technology is available to replace it. Navident is the only product on the market that enables digital planning and minimally invasive free-hand, yet precise, placement of dental implants during a single patient appointment. Navident will improve quality, safety and efficiency, while reducing patient discomfort by eliminating the need for gum incisions to expose the underlying jaw bone.”

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