Reuven Kohn is a man who knows how to diversify and he's a very smart guy. He knew when he gave up his career as a computer professional with two degrees in computer science to become President of All Time Medical that he was destined for success. His extensive knowledge about computer systems has given him an edge in the field because he understands the complex nature of the web and how to use it.

Kohn also has tremendous insight into the success of his company. All Time Medical is a Durable Medical Equipment (DME), one-stop, e-commerce, medical supply company located just outside New York City. "In the comfort of your home or office, you can research and purchase medical supplies such as wheelchairs, electric scooters, lift chairs, bathroom safety, in-room supplies and other medical products suitable for hospitals, clinics, nursing homes and home use," Kohn explains.

"When we first started up the company in 2005, we thought that we would be selling to individuals, hospitals and clinics. The Internet has allowed us to provide DME to places that we never imagined, such as a clinic in Ethiopia that is funded by a wonderful individual who buys our equipment for the clinic. He actually found us through DOTmed -- we get a lot of referrals from DOTmed," said Kohn.

Through direct relationships with manufacturers, All Time Medical is able to achieve the goal of passing along savings to their customers and offers excellent customer service at the same time. Mobility aids such as wheelchairs and scooters as well as bathroom safety equipment are essential for today's aging population. "We strive to make sure our prices are affordable for these people who, in many cases, have limited incomes," explained Kohn. This does make for a very positive shopping experience, which is why customers keep coming back. Kohn is proud to say that his company very often receives positive feedback from customers on pricing, navigation of the web site and customer service.

All Time Medical has a state-of-the-art web site where navigation and the ability to search for any product is a key factor in the design. "AllTimeMedical.com even has a feature to enlarge any page for those who have difficulty reading smaller text," said Kohn. There is also a separate heavy-duty equipment area on the website for bariatric patients. Purchases can be made through a totally secure server and shipping is free for orders over $50. "We obtain the lowest prices possible through our negotiations with the manufacturer and we constantly monitor our pricing so that the consumer will benefit. It's that simple," he said.

The quality is unsurpassed as well, because All Time Medical buys equipment from leaders in the industry -- Drive Medical, Invacare, Nova Ortho-med, Pride Mobility, Probasics, Medline and others. All products are drop shipped directly to customers, thereby bypassing the middleman. All equipment at All Time Medical is guaranteed and comes with a warranty and President Kohn's word that if there is a problem, it will be fixed.