SEARCH

Current Location: DOTmed News > Focus on Performance > This Story


Log in or Register to rate this News Story
Forward Printable StoryPrint Comment

 

More Focus on Performance

"End of Life" as we know it A columnist weighs in from DOTmed Business News.

Focus on Performance: Electronic Health Records and Flying Cars A DOTmed News columnist weighs in on EHR implementation.

Focus on Performance: How Well Are You Managing Your Best Asset? Some business intelligence from DOTmed Business News.

Focus on Performance: It's Not About Price A columnist weighs in from DOTmed Business News.

Focus on Performance: Pavlov's Dog A DOTmed Business News columnist looks at the RSNA experience.

See All Focus on Performance  

More Industry Headlines

Varian's seven year patent dispute comes to an end Company will pay about $35 million.

FDA OKs GE's new CT scanner Ideal for challenging cases.

MRI technique can help treat concussion patients Measures white brain matter damage.

ABT's compact biomarker generator comes to Russia Ideal for the growing Russian market.

Special report: Contrast media One size does not fit all.

What's the big-picture impact of HIT on health care? Q&A with thought leader Bipin Thomas.

ClearMRI gets FDA clearance for MRI adaptor New option to extend the life of MRI systems.

Physician payment data now available CMS releases records and AMA pushes back.

Sebelius steps down from HHS post Sylvia Mathews Burwell to succeed Sebelius.

Is there a viable future for proton therapy? Yes, but challenges remain.

Focus On performance

Focus on Performance: Associations and affiliations

by Wayne Webster , Owner, ProActics
YOU'RE JUDGED BY THE COMPANY YOU KEEP
I bet your parents told you this when you were a teenager. Wise words then and they ring true today in our personal and professional lives.
It's amazing how much advertising is thrust upon us each day. Billboards, magazines, the sides of buses, it's everywhere. Each and every one proclaiming we're the best. But how do buyers evaluate and decide? Mostly, they decide by the company you keep.

Story Continues Below Advertisement

MRT Has Built Hundreds of MRI Shielded RF Rooms Across The USA

Magnetic Resonance Technologies offers a broad spectrum of MRI services to assist you. We can remove the old system, build new, or renovate your existing MRI RF enclosure, install & service your MRI including the magnet.



Whether a provider of medical services or medical equipment, saying you're the best isn't enough. Customers do two things when making a decision to buy. They evaluate what you offer and with whom you associate. Unfortunately, they don't spend a lot of time doing either.

With just a few seconds available, how do you get your foot in the door so you can tell the rest of the story? Almost everyone has been job hunting at some time in their career. We all know the elevator speech is critical to getting to the next discussion. That 15-second statement of what you do and what you're seeking is crucial to success. Your business is the same. Everything you publish must contain your elevator speech.

Once you tell them what you can offer, tell them about the company you keep. These associations help to separate you from the pack. There are many possible affiliations. Which ones are best for you? For most businesses there are three categories; Business (recognition by your peers), Professional (your community standing) and Technical (demonstrating you have the right stuff).

This month in DOTMed Business News you'll find the DOTMed 100. Membership in this group is limited to those chosen by their peers to be the best, a good example of a Business category. If you're recognized by a group for the services or equipment you offer, this is a good Professional category. When you're a member in good standing of a policy setting group, like NEMA, for example, you have a strong Technical category reference. The right affiliations can work in your favor to elevate you above the advertising din.

It's difficult to pick the right associations and affiliations. Most companies make ego driven choices. When making your choices, consider how your decision will influence your customer's decision to include your company in their selection process.

As the genie in the bottle said, "You have three wishes only, choose wisely."

Interested in Medical Industry News? Subscribe to DOTmed's weekly news email and always be informed. Click here, it takes just 30 seconds.

You Must Be Logged In To Post A Comment

Access and use of this site is subject to the terms and conditions of our LEGAL NOTICE & PRIVACY NOTICE
Property of and Proprietary to DOTmed.com, Inc. Copyright ©2001-2014 DOTmed.com, Inc.
ALL RIGHTS RESERVED