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Printable Media Kit
DOTmed's 2010 Buyer's Guide

Unique Content + Wide Circulation + High-End Demographics = Unmatched Results

DOTmed Business News is a dynamic and efficient advertising option in the healthcare space. The unique content of our Industry Sector Reports provides our readers with vital information they need and can use every day to make better buying decisions. With a circulation of over 37,500 that reaches the key influencers and decision makers across the healthcare spectrum - plus our competitive ad rates - DOTmed Business News is the ideal medium for any product or service designed for the healthcare industry.

Reach the Key Personnel Involved in Major Medical Equipment, Products, and Service Purchases

The business environment inside a hospital is unlike any other. The multiple department heads and de-centralized nature of a hospital create a business structure in which many people are involved in major purchase decisions - and no two hospitals operate in exactly the same way. So that means you - as an advertiser - have a large number of people to reach.

DOTmed Business News' unique demographics delivers those all-important people: The C-level executives and administrators, and key department heads. In addition, DOTmed Business News reaches over 3,000 top imaging centers and thousands of leading ISOs, OEMs and equipment brokers and dealers, giving you virtually all the major players in the healthcare space.

DOTmed Industry Sector Reports feature business news and information in a detailed way that no other publication can match - and healthcare professionals want.

DOTmed Business News is published by DOTmed.com - the world's leading, public marketplace for buying, selling and auctioning medical equipment and parts online.

DOTmed.com has over 119,000 registered users. Included among them are the medical industry's leading equipment sales and service companies. This gives us access to a database no other publication can tap into.

When we research and write an article on servicing MRI magnets, we know who the industry leaders are and can go straight to them for input, opinions, and forecasts.

We report on important areas of the healthcare industry better than anyone else. We also report on key subjects that other publications don't cover, such as how to recover the value of used equipment, or how to buy parts quickly and efficiently online. Each month we also introduce our readers to hundreds of companies that service, repair and maintain the vital medical equipment healthcare facilities rely on.

We are also fully aware of the bottom-line issues facing many healthcare facilities, and DOTmed Business News examines practical strategies and techniques that can optimize operational and financial efficiencies.

If you want to reach the key influencers and decision makers who drive purchasing decisions, DOTmed Business News is your best advertising vehicle.

EDITORIAL CALENDAR

Industry Sector Reports 2010 Editorial Calendar

Advertise in the issue featuring the Industry Reports that matches your business - for
maximum results!
Download This Calendar Here.
 
January 2010 – Children’s Health Issue
Industry Sector Reports
• Monitor (EKG, Holter)
• X-ray Tube and Image Intensifiers
• RF Shielding
Features
• Equipment for the Smallest Patients
• Children’s Hospitals
• The Medicated Generation
• RSNA Post-Show Wrap-up
Bonus Distribution: Arab Healths
 
February 2010 - DOTmed 100 Issue
Industry Sector Reports
• Special Procedure - Cath Lab, Angio Lab
• Surgical and Cosmetic Lasers
• Clinical Research Equipment
• Keep Cool & Cool Down
Features
• DOTmed 100
• DOTmed International Top 20
• DOTmed Certified
• HIMSS Preview
Bonus Distribution: AMSP, FAH
 
March 2010 – Digital Technology Issue
Industry Sector Reports
• DR, CR
• Electronic Coding/Payment
• PACS/RIS/HIS
• EHR/EMR
Features
• Digital Storage
• Digital Digest Update
• Funding the Digital Movement
• Mapping the Database Path
Bonus Distribution: AORN, ECR, ESR, HIMSS
 
April 2010 – Green Issue
Industry Sector Reports
• CT
• C-Arm
• Disposables
• Insurance
Features
• Green Disinfectants vs. Traditional
• Environmental Hazards of Medical Equipment
• Green Construction
Bonus Distribution: IDN Spring
 
May 2010 – Women’s Health Issue
Industry Sector Reports
• Ultrasound
• Mammography and Digital Mammography
• Bone Densitometers
Features
• Women’s Health Firsts
• Proton Therapy
• AAMI, HFMA, SNM Previews
 
June 2010 - Nuclear Medicine Issue
Industry Sector Reports
• Nuclear Medicine PET, PET/CT
• Homecare/Rehab & Physical Therapy Equipment
• Stress Test
• Injectors
Features
• Robotic Surgery
• AHRMM Preview
• iPhone Medical Applications
Bonus Distribution: AAMI
 
July 2010 - Hospital Health Report Issue
Industry Sector Reports
• Endoscopy
• Arthroscopy
• Laser Cameras
• Portable X-ray
Features
• Critical Access Hospitals/Rural Health
• Employee Safety
• AHRA and FIME Previews
Bonus Distribution: AHRMM
 
August 2010 - O/R Issue
Industry Sector Reports
• Sterilizers
• O/R Microscopes
• O/R Tables
• O/R Lights
Features
• Infection Control/Concerns for Hospitals
• Medical Equipment for an Overweight America
• The Crowded Ceiling – Ceiling mounted Equipment
Bonus Distribution: AHRA, FIME
 
September 2010 – MRI Issue
Industry Sector Reports
• MRI
• Infusion Pumps
• Mobile Trailer Transportation, Trailer Storage, MRI Keep Cold Service
• Chillers in Medicine
Features
• Workforce Overview
• Education Opportunities
Bonus Distribution: IDN Fall, HCP
 
October 2010 – Finance Issue
Industry Sector Reports
• Medical Equipment Parts Providers
• Linear Accelerator & Gamma Knife
• Anesthesia Equipment
• Leasing and Finance in Medicine
Features
• ASTRO Preview
• Upgrading Equipment
• Selling Equipment
• Hospital Bankruptcies
Bonus Distribution: AZMIA, FBA, HIGPA, ASTRO, OHA
 
November 2010 – RSNA Issue
Industry Sector Reports
• Mobile Service Providers - MR, CT, PET, Cath/Angio Lab, Mammo,
Ultrasound
• Radiographic, Rad/Fluro Sales and Service
• MRI Coil Repair and Sales
• Dialysis
Features
• RSNA Preview
• Ergonomic Design in Equipment
• Medical Device Approval
Bonus Distribution: OKHA, NCBA, RSNA
 
December 2010 – Transport Issue
Industry Sector Reports
• Hospital Furniture/Exam Room
• Ocean, Air and Truck Freight
• Medical Trailers
• Defibrillators
• De-Installation, Crating and Rigging
Features
• Preview of Next Year’s Stories
• Charitable Surgery
• Medical Tourism
 
 

CLOSING DATES

Insertion Order Closing Date: Insertion orders must be received 45 days prior to the month of publication for all issues.

Materials Deadline: Ad materials must be received no later than 35 days prior to the month of publication for all issues.

Cancellations: Ad cancellations are not accepted after the Closing date.

Advertorials

An advertorial lets you present a detailed and complete "sell story" about your company and services in an "editoral' format. You provide the content, DOTmed will help you "polish" it, and provide our quality design services free of charge.

List price: 1-Page Advertorial, $5,000. 2-Page Advertorial $8,500.

To see a sample Advertorial, click here

Classified Ad Rates

The Classified Ad page is a 3 column page. Each column is 2 inches wide. See an example.

Minimum:

Minimum ad size is 1 column wide and 1/2 inch tall - or 5 lines of type. All Classified ads are black & white. The first line of type is in boldface type.

Rates:

Classified ads cost $100 for the first 1/2 inch, $75 for each additional 1/2 inch or part thereof.

If you are DOTmed Certified and/or DOTmed 100, we will include that designation at no additional charge.

Examples:

MINIMUM AD SIZE 1/2" AD, 4 LINES OF TYPE, COST: $100

1" AD, 8 LINES OF TYPE, COST: $175

2" AD, 16 LINES OF TYPE, COST: $325

Categories:

Equipment For Sale; Equipment Wanted; Employment Opportunities. If you want to be listed under another category, we will consider it.

PRINTING/SPECIFICATIONS

Printing: Web Offset
Binding: Saddlewire
Full Page Size: 8.375" x 11" (includes 1/8" bleed)
Bleed size: 8.375" x 11"
Trim size: 8.125" x 10.75"
Safety area: 7.625" x 10.25"

When a full page ad is printed it is printed at the bleed size.
After it is printed it is trimmed to the trim size.
The safety area ensures that any important copy or design elements are not too close the edge of the page.

Final ads must be submitted at the Bleed size of 8.375" x 11"

Click here to download a full page ad template which has bleed, trim, and safety marked on it to use as a guide when creating your ad.

Line Screen: 133
4/C maximum: 260-280%
Essential live matter on full page bleed and fractional bleed ads should be kept at least 1/2" from all trim edges. Bleed ad sizes include a 1/8" bleed on all sides.

AD SUBMISSION

  • Media: CD, FTP or email (For FTP site and upload instructions, ask your DOTmed Sales Rep)
  • File Format: High resolution 300dpi pdf, tif, jpg, psd, indd, or qxp files
  • Color Profiles: CMYK only
  • Bleed: 1/8" bleed for full page ads only
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