Largest Multi-Specialty Group Complex in Eastern U.S. Slated to Open This Summer

February 14, 2006
by Barbara Kram, Editor
WAUKESHA, WISC - With a new 300,000 square-foot medical complex slated to open in the summer, Orthopedic Associates of Allentown and Advanced Breast Care Imaging announced a partnership with GE Healthcare for some of the most advanced imaging technology available today.

Orthopedic Associates of Allentown and Advanced Breast Care Imaging selected GE as a strategic partner to provide the medical complex with a plethora of diagnostic imaging equipment: 3T MRI, 1.5T MR HDe, CT LightSpeed, digital mammography, digital X-ray, ultrasound, C-arm, BMD DXA and bone ultrasonometer systems.

We envision this facility to become a leader in delivering holistic patient care from diagnosis to treatment through to lifetime wellness care, said Tony Molchany, COO, Orthopedic Associates of Allentown.

Dr. Mark Gittleman M.D., medical director of Advanced Breast Care Imaging, has placed a strong emphasis and focus on the delivery of top-notch breast care for patients. The latest technological advances provided by GE will greatly enhance our breast imaging services. Our vision defines the value and need for comprehensive breast imaging services to better serve our referring physicians and patients.

Patients will be able to arrive at our Center with the assurance of the most professional, personalized and quality-focused care, coupled with an atmosphere that will make the experience as comfortable and relaxing as possible, remarks Christine Downing, director of Imaging Services, Advanced Breast Care Imaging.

Orthopedic Associates and Advanced Breast Care Imaging will provide an interdisciplinary approach within the groups Integrated Health Campus that offers patients integrated services for added convenience and optimized care. In addition to the combined 17,000 square foot imaging center and the orthopedic group practice, the complex will also provide an ambulatory surgical center and clinical offices for OB/GYN, cardiac care, ENT, Rheumatology, Physiatry, Chiropractic care, Pain Management, Nutrition and weight management, aesthetic surgery, and a corporate conference facility. Patient wellness is the focal point of the center, with the aquatic venue housing three separate temperature pools, a comprehensive fitness facility, a Velocty sports performance gym, an elevated indoor track, spa and caf.

The breadth of services underscores Orthopedic Associates of Allentowns commitment to providing holistic patient care while at the same time making the experience as pleasant as possible, said Tammy Garcia, general manager of GEs Orthopedic Division. This agreement demonstrates the strength of GEs product and service offerings in the orthopedic and physician office markets.

GE Health Finance has also been tapped by Orthopedic Associates of Allentown for equipment financing.

About Orthopedic Associates of Allentown
For over 30 years, Orthopedic Associates of Allentown has served the North East region in all areas of musculoskeletal care including; sports medicine, joint replacement, spine care, hand surgery, trauma, physiatry, rheumatology, physical therapy, medical fitness and occupational medicine. With a team of 22 physicians and over 250 staff, the group receives approximately 7,000 patient and client visits each week. Orthopaedic Associates of Allentown also provides the community with physical and occupational therapy, sports performance programs and a medical fitness and wellness center. Orthopedic Associates of Allentown has established several renowned specialty centers, including The Keblish Joint Institute, The Pennsylvania Spine & Scoliosis Institute, The Sports Medicine Institute, The Hand Institute, and The Rheumatology Institute.

About Advanced Breast Care Imaging
Advanced Breast Care Imaging has been uniquely developed to provide the Lehigh Valley with services dedicated to state-of- the-art breast imaging. Advanced Breast Care Imaging will be the only all-inclusive imaging center in the area to integrate all breast imaging modalities at one location. The scope of services will include Digital Mammography, Breast Ultrasound, dedicated Breast MRI, Stereotactic and Ultrasound directed Breast Biopsies, Nuclear Breast scanning and Bone Density testing. Advanced Breast Care Imaging will utilize GEs exclusive VIBRANT (volume imaging for breast assessment) high definition magnetic resonance system that enables a non-invasive imaging procedure of both breasts simultaneously, in a single patient visit. This breakthrough technology uses magnets and radio waves to provide extremely detailed and highly sensitive images of breast tissue.

About GE Healthcare
GE Healthcare provides transformational medical technologies that are shaping a new age of patient care. Our expertise in medical imaging and information technologies, medical diagnostics, patient monitoring systems, drug discovery, and biopharmaceutical manufacturing technologies is helping clinicians around the world re-imagine new ways to predict, diagnose, inform and treat disease, so their patients can live their lives to the fullest.

GE Healthcare's broad range of products and services enable healthcare providers to better diagnose and treat cancer, heart disease, neurological diseases, and other conditions earlier. Our vision for the future is to enable a new "early health" model of care focused on earlier diagnosis, pre-symptomatic disease detection and disease prevention.

Headquartered in the United Kingdom, GE Healthcare is a $15 billion unit of General Electric Company (NYSE: GE). Worldwide, GE Healthcare employs more than 43,000 people committed to serving healthcare professionals and their patients in more than 100 countries. For more information about GE Healthcare, visit our website at www.gehealthcare.com.