Will Medical World Americas become one of the largest shows in the world?

August 28, 2013
by Philip F. Jacobus, CEO
Yesterday, I flew to Chicago to meet with Tom Mitchell and Anne Meerboth-Maltz, who both work for the U.S. office of Messe-Dusseldorf. You're probably familiar with this company because they organize so many trade shows around the world, including a number of very important medical shows.

Medica, which is the largest health care related trade show in the world, is in Dusseldorf every November. The show brings together medical equipment suppliers and manufacturers from all fields.

Messe-Dusseldorf also organizes a medical equipment show in South America, known as Hospitalar, and another show, called Medical Fair Asia, which takes place in Singapore.

All of these are successful shows and you have to expect that their North American show, which will debut this year, will be just as successful. Just like Medica, the new show called Medical World Americas will showcase the entire range of medical equipment and supplies, something unusual for medical trade shows in North America. It will be held April 28-30, 2014 at the George R. Brown Convention Center in Houston, Texas.

Messe-Dusseldorf has teamed up with the Texas Medical Center for the show and they have some high-powered presentations planned.

I have to believe that the Florida International Medical Expo (FIME) is paying attention to Medical World Americas. So too will MedTrade because I see Medical World America as direct competition to these two shows.

Also, getting to Houston from South America is easy, just as it is to get to Houston from North America, so I think Messe-Dusseldorf has selected a good location.

It is interesting to note that in Europe there are not as many large and well attended shows as we have in the United States. Medical World Americas will be an interdisciplinary show much like Medica where you can see everything in one place. This is in contrast to the shows in the United States that seem to specialize in one product or industry.

If a health care provider is only able to attend one show a year, this might be the show.

I intend on being there and will be reporting from the floor for print and online.

Stay tuned for more.