Global Head of Digital
Informatics Solutions & Services
Q&A with Hans Notenboom, Global Head of Digital, Philips Healthcare Informatics Solutions & Services
March 19, 2015
by Gus Iversen
, Editor in Chief
SXSW is a massive annual gathering in Austin, Texas that brings together innovators, trend-setters, artists, and thought leaders in the worlds of music, film, and interactive media. At this year's interactive meeting, held March 13th - 17th, health technology was on everybody's mind.
Fitness apps, wearables, and the goal of utilizing data in the interest of higher quality health care were all core issues. Among the companies leading the charge was Philips; the official health technology sponsor of SXSW Interactive.
DOTmed News reached out to Hans Notenboom, Global Head of Digital, Philips Healthcare Informatics Solutions & Services, for a first person account of what the festival was like.
DOTmed News: What surprised you most about the Interactive conference in Austin?
Hans Notenboom: How easy it is to break your personal record of steps/day if you are enthusiastically wandering around at SXSW.
DOTmed News: What exactly does being the official health technology sponsor for SXSW Interactive entail?
HN: Philips is merging its healthcare and consumer lifestyle businesses into one HealthTech organization. This domain is also a key focus for SXSW Interactive this year. By showing how new digital tools and integration driving collaboration across the Health Continuum, we show new opportunities for improved health management. To illustrate Philips’ vision to make the world healthier through innovation.
DOTmed News: What kind of discussions did Philips lead during the event?
HN: We have led discussions on the convergence of professional health care and consumer end-markets across the health continuum from Healthy Living, Prevention, Diagnosis, Treatment, Recovery and Home Care. We showed solutions and innovations in the clinical world but also experimented with the convergence of data from personal health tracking devices in the consumer world.
DOTmed News: Were you surprised by any of the feedback you received from the audience?
HN: In talking with many people we observed that a large percentage own one or more personal tracking devices. But compared to last year there was clearly a larger percentage that kept them at home in the drawer instead of actually wearing them day in day out. Even health tracking apps, although still installed on mobile phone, were in many cases not used frequently
DOTmed News: What did people respond most enthusiastically to?
HN: We got very positive feedback on our stories where we show how personal health tracking data in combination with professional health information can create scenarios that deliver better patient experience and outcome in combination with benefits for the professional caregivers and clinicians. At the same time people were thrilled when we talked about our ambition to bring many different sources of personal health data together (from wearables, apps and even environmental data like air quality from our Air Purifier). People see the opportunities in analytics and connections with healthcare professionals if that data does not just live in separate non-connected environment.
DOTmed News: If you could summarize the main takeaway from the event, what would it be?
HN: A rapid growing attention and desire for making personal health data usable, relevant and valuable in the relationship with Healthcare professionals and medical records. Patients and consumers taking more ownership and control over their health.