DOTmed 100 Spotlight
Sunrise Medical Technology, Inc. Waxahachie, TX

WAXAHACHIE, TEXAS -- Sunrise Medical Technology Inc. (SMTI) is an independent service organization (ISO) that's been in operation since 1996. SMTI has grown from a local CT and MRI service company into a total equipment management service company for healthcare facilities across the United States and internationally.

"We provide services for diagnostic imaging entities, hospitals and imaging centers. We specialize in high-end imaging, MRI and CT, and cover GE as well as Siemens modalities," said President and CEO Tommy Geske (click for info). The company also services systems by Picker, Toshiba, Hitachi, and Philips. SMTI's full range of services includes medical equipment parts and sales; pre-owned medical equipment; MRI and CT modular buildings; MRI and CT scanner service, sales, and installation; cold storage; and turnkey medical equipment solutions. SMTI has expertise in architectural design, layout and construction; consulting; equipment selection; service and preventive maintenance; financing; general contracting; installation equipment marketing; project planning; and technical support.

The company has 28 employees and both installs and deinstalls equipment using its own transportation and rigging crew. In fact, one client's deinstallation can be another's installation. "We just recently removed a system out of Albuquerque, New Mexico and transported it to Toronto, Ontario. We will be removing one from Toronto and moving it down to Texas," Geske said.

The company is owned and operated by engineers and it shows. "All of our key people have years of engineering experience as it relates to medical equipment, specifically electrical engineering as well as industrial electronics engineering backgrounds," Geske said. "Our guys for the most part have been through university training or training at the military level." (Many of the radio frequency technologies in the military lend themselves to sophisticated MRI applications.)

SMTI makes sure customers fully understand the benefits and risks of investment in medical equipment. "We prefer to lose the sale and have a customer that's educated, knows what they're getting into and knows how to plan so that they'll be successful," Geske said.