Dr. Samuel Browd

Towards ethical AI: Solutions for enhanced data privacy in healthcare

June 24, 2024
By Dr. Samuel R. Browd

In recent years, healthcare data has emerged as an increasingly valuable asset, with its importance expanding rapidly. In the United States alone, the market for interoperable clinical data is projected to nearly double, reaching $6.2 billion by 2026 from $3.4 billion in 2022. This surge in value reflects the dynamic changes occurring in healthcare, primarily driven by advancements in artificial intelligence and data-driven technologies capable of collecting and processing vast amounts of data.

The ability to achieve this balance is challenged by regulatory frameworks, which have struggled to keep up with rapid technological advancement. Globally, governments are grappling with the complexities of integrating AI into healthcare. For instance, the UK’s Department of Science, Innovation, and Technology is diligently working to regulate AI models, while the White House tasked federal agencies in the US with addressing significant threats to AI’s safety and security. Meanwhile, the World Health Organization released a comprehensive list of considerations for regulating AI in healthcare.

While the end goal is evident, the question remains: how do we create a framework that supports advancement while ensuring privacy and security?

Challenges in data privacy regulations for AI-driven healthcare
HIPAA's role in safeguarding patient data privacy is undeniable. However, adapting these regulations to the era of global AI-driven healthcare presents significant challenges. The stringent guidelines and limited data-sharing requirements are limiting the integration of AI technologies and big data analytics in healthcare settings.

The rapid growth of AI in healthcare, projected to reach a value of $148.4 billion by 2029, has seen the emergence of numerous new companies in health tech. They aim to leverage healthcare data for product development that advances patient care but face challenges in accessing siloed and largely inaccessible datasets. The effectiveness of any algorithms hinges on the quality and diversity of the data they're trained on, meaning that safe data sharing is essential for training algorithms in research, clinical trials, and implementing AI solutions. Additionally, as healthcare data volumes rise and cyber threats become more sophisticated, the risks of data breaches, unauthorized access, and privacy infringements persist. These challenges highlight the imperative for data privacy regulations capable of addressing both current and future needs.

A new era of data privacy in support of healthcare innovation
Modernizing data privacy regulations is a necessary step to bridge the gap between AI and big data analytics in healthcare. By connecting the two, the entire healthcare ecosystem can begin to benefit from a variety of tools including predictive analytics, personalized medicine, and clinical decision support systems to revolutionize patient care and outcomes. Collaborative data sharing is at the center of this advancement, driving the training of AI algorithms, enhancing diagnostic precision, optimizing treatment strategies, and propelling medical research forward.

However, today’s complex consent processes, legal hurdles, interoperability challenges between healthcare systems, and limitations in data anonymization and de-identification techniques regulations pose barriers to seamless data sharing. Addressing these barriers is a necessary step in responsible data sharing to protect patient privacy rights and embrace innovation.

Proposed solutions and updates to data privacy regulations
There are several potential solutions and updates that can enhance data privacy regulations. These measures support safe data sharing and ensure the integrity of patient information. Here are some key strategies:

1. Advanced anonymization methods, such as differential privacy and synthetic data generation, can preserve data utility while minimizing privacy risks. These methods must allow room for evolution to eliminate the potential for future re-identification as AI and deep learning become increasingly sophisticated.

2. Stricter data access controls, encryption protocols, and secure data storage practices are essential to strengthen data security and prevent unauthorized access.

3. Developing ethical frameworks and guidelines for responsible AI use in healthcare promotes transparency, fairness, and accountability, ensuring patient safety and trust.

4. Collaborative global efforts among regulators, healthcare providers, and tech companies are vital to establishing consensus on data privacy best practices, compliance standards, and innovation-friendly policies.

Benefits of updated data privacy regulations
With modernized data privacy regulations, we open the door to unprecedented potential for advancement and collaboration. We can benefit from a healthcare system that encourages research partnerships, propels data-driven healthcare innovations, enhances patient outcomes through AI-driven diagnostics and personalized medicine, fortifies healthcare data security, and guarantees adherence to evolving standards and international regulations.

By aligning data privacy regulations with global standards and emerging technologies, healthcare systems can champion regulatory compliance, facilitate cross-border data sharing, and foster international collaboration in healthcare research and innovation while maintaining patient trust and confidentiality. The future outlook is optimistic, with continued advancement in AI-driven technologies, data analytics, and regulatory frameworks poised to support patient-centered care, medical research, and sustainable healthcare systems.

About the author: Dr. Samuel Browd is the Co-founder and Chief Medical Officer at Proprio, Professor of Neurological Surgery at the University of Washington, and board-certified attending neurosurgeon at Seattle Children’s Hospital, Harborview Medical Center and the University of Washington (UW) Medical Center. He received his M.D., Ph.D. at the University of Florida, completed neurosurgical residency at the University of Utah, and Pediatric Neurosurgery Fellowship at the University of Washington/Seattle Children’s Hospital. He also completed a research post-doctoral fellowship on functional magnetic resonance imaging and operative navigation. In co-founding Proprio alongside University of Washington’s Sensor Systems Labs’ Dr. Joshua Smith, UW MBA graduate Gabriel Jones, and computer vision specialist James Youngquist, Dr. Browd sought to leverage the emerging technologies of AR/VR and AI to revolutionize the way surgeons navigate human anatomy. Proprio was created with a mission to use technology and data to transform surgical care and improve outcomes.