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RefleXion Medical announces five key hires to executive team

Press releases may be edited for formatting or style | October 15, 2018
HAYWARD, Calif., Oct. 15, 2018 – RefleXion Medical, a biotargeting oncology company using each tumor's unique biology to reveal its location, today announced the appointment of multiple executives to key positions on the leadership team. These appointments, combined with RefleXion's recent $100M Series C round of funding, continue the company's forward momentum toward commercialization of its novel approach* in cancer radiotherapy for metastatic disease.

"The expansion of RefleXion's leadership team with passionate individuals who share our vision and also bring functional leadership, business acumen and deep industry knowledge was a key objective of our recent financing," said Todd Powell, chief executive officer of RefleXion Medical. "Each executive brings energy and expertise to specific parts of the organization that will allow us to efficiently execute our strategic plan. Moreover, they are all industry leaders who come to the RefleXion organization with significant previous accomplishments."

Martyn Webster joins RefleXion as chief financial officer with over 25 years of finance, accounting and leadership experience in medical device startups and other small businesses. His financial experience spans 30 countries and he has led teams of up to 70 people. Most recently, he was the chief financial officer of Vital Connect, and before that he served as the chief accounting officer at Intermune prior to its acquisition by Roche. RefleXion is the sixth Silicon Valley life-science startup, at which Webster has held senior level positions, with four of the previous five successfully scaling to achieve over $11B in combined exit returns.

Shervin 'Sean' Shirvani, M.D., MPH, comes to RefleXion as vice president of medical affairs from the Banner Health affiliate of MD Anderson Cancer Center. He brings over 10 years of clinical experience with a focus on implementing new technology in the treatment of lung and breast cancers. At Banner Health, Dr. Shirvani served as a physician leader for one of the country's largest medical groups and he also led the design and implementation of value-based insurance products for oncology care. He is board certified in both internal medicine and radiation oncology, and is the author of numerous publications, national practice guidelines, and book chapters on radiotherapy techniques and healthcare economics.

Judy Bartlett-Roberto brings 25 years of medical device industry expertise in commercializing disruptive technologies to RefleXion. She led marketing teams that successfully launched technologies resulting in changes to standard of care in electrophysiology, interventional cardiology, robotics and ophthalmology. Most recently, she held the position of vice president of marketing at Optovue, a precision ophthalmology imaging company. Prior to this, she spent 11 years as an independent consultant providing strategic marketing for a wide variety of Silicon Valley medical device startups. Her previous tenures also include Hansen Medical, Calypso Medical and Siemens Medical (formerly Acuson).

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