Current Location:
> This Story

starstarstarstarstar (1)
Log in or Register to rate this News Story
Forward Printable StoryPrint Comment

Click here to read the lastest

Never Miss a Story

Sign up for email alerts


More US Healthcare

Mass. health care cost transparency law underperforming Pricing still murky after transparency law introduced

ONC and CMS delay meaningful use Extended deadline for stage 2.

Providers worried about value-based payment models Study reveals concerns that could hinder new models' success.

Study measures wasteful tests in Medicare, includes imaging One quarter of beneficiaries receive low-value services.

Leadless pacemaker shows promise Requires no surgical procedure or connector wires.

See All US Healthcare  

More Healthcare Act

Mass. health care cost transparency law underperforming Pricing still murky after transparency law introduced

Discussing the $8 billion for N.Y. Medicaid reform Five experts weigh in on the DSRIP federal funding

Mass. health care reform causes more ED use It may foreshadow ACA effect too.

The case for ultrasound in an era of health care reform Q&A with Kevin Goodwin.

Obama's budget proposal could impact imaging Concern over prior authorization requirements.

ACOs are evolving, where will imaging fit in? It's still uncharted territory.

RSNA 2013: Siemens' policy VP talks health care reform and more Dave Fisher on the changes underway for imaging.

Hospital technology puts patients first Rethinking technology's role.

Obamacare state exchanges see low enrollment Only 3% of expected enrollees have signed up.

Rocky health site rollout isn't enough to deter enrollees — yet Survey finds 1 in 5 health exchange visitors enrolled.

Kevin M. Goodwin,
president and CEO of
Sonosite Fujifilm

The case for ultrasound in an era of health care reform

Kevin M. Goodwin, president and CEO of Sonosite Fujifilm, is not shy when it comes to the benefits of ultrasound. He started in sales at ATL Ultrasound in 1987 and then helped lead SonoSite when it was spun-off from ATL in 1998. DOTmed News spoke with Goodwin about how this modality aligns with saving the health care system money and its growth potential going forward.

DMN: How is health care reform going to impact the medical imaging business in general and how might it impact ultrasound in particular?
KG: Absolutely everything being done to patients in the health care process is going to be reconsidered on the basis of necessity. The goal is really to take a fifth of the cost out of the health care system-and that's a big number. Medical devices will be scrutinized and evaluated as to their overall utility. Ultrasound, for instance, is more than just a medical imaging modality: it is a tool that can be used to improve safety, enhance the quality of the patient experience, and save time and money.
Story Continues Below Advertisement

SIUI introduces two ULTRACLOUD color Doppler systems - click for more info

The two new models provide premium imaging performance. Apogee 5500 is equipped with new 4D imaging tools which contribute to lifelike images and more reliable diagnosis while Apogee 1000 features lightweight laptop design

DMN: So you're saying that ultrasound is also an economic tool?
KG: Yes, it's going to be a big contributor in the long-term to save our health care system money. We see a lot of evidence of that. For example, in a study of recent Medicare data performed by KNG Health Consulting, we see the possibility of expanded use of ultrasound to diagnose injury to a person's extremities. Even a small increase in the use of ultrasound versus other imaging modalities-just 2.5 percent-saved the Medicare program $34 million.

DMN: Do you feel like ultrasound is going to be a winner, or should be a winner, given its clinical utility and cost effectiveness?
KG: I think ultrasound systems used at the point-of-care just have too many virtues to turn down. There is plenty of evidence that they absolutely affect safety and improve cycle time to producing good clinical results at the bedside. Ultrasound enhances quality and decreases time to diagnosis. It saves patients time and money. And it can save them radiation exposure, too: ultrasound can be used as a frontline tool before other more aggressive imaging modalities. We know for example in orthopedic care, there is no reason to jump to the MRI instinctively every time a rotator cuff tear is suspected.

DMN: What do policymakers need to take into account when considering reimbursement levels for imaging procedures, especially ultrasound?
KG: I think they should be invoking more discipline on the hierarchy of use in ultrasound versus the other modalities in radiology and elsewhere, especially when there are so many downstream benefits to using ultrasound as the first diagnostic test for numerous clinical indications. In diagnosing kidney stones, we found no change between 2006 and 2010 in the use of ultrasound versus CT, even with all the discussion regarding concerns about radiation exposure and the costs of imaging services. There need to be incentives in the reimbursement system to support the clinically appropriate substitution of ultrasound.

Continue reading The case for ultrasound in an era of health care reform...
  Pages: 1 - 2 - 3 >>


Interested in Medical Industry News? Subscribe to DOTmed's weekly news email and always be informed. Click here, it takes just 30 seconds.

You Must Be Logged In To Post A Comment

Access and use of this site is subject to the terms and conditions of our LEGAL NOTICE & PRIVACY NOTICE
Property of and Proprietary to, Inc. Copyright ©2001-2014, Inc.