by
Lauren Dubinsky, Senior Reporter | June 19, 2014
From the June 2014 issue of HealthCare Business News magazine
Health care reform is going to demand subspecialization and it starts with the way trainees are educated.
Become more significant
“Radiologists will have to show significance because if we don’t provide services that others can’t then others will basically take over our turf,” says Muroff.
Radiologists are going to have to be available to consult, be visible to the patients and integrate themselves into the medical, social and political fabrics of their hospitals and communities. If they fail to do that, they’re at risk of becoming insignificant in the new health care dynamic.
Most patients think that it’s their doctor who is reading the studies and they’re confused when they get a bill from an “unknown and unseen entity,” says Muroff. “We’ve got to be visible, we’ve got to provide a level of service that others can’t emulate unless they have the same intensive training that we have,” he says.
Muroff is hopeful that radiologists will do this. “I think, if it embraces the need to provide significance, to provide value, then I think radiology is going to thrive,” he says.
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