Patient and provider awareness and education: With leading health advocates like the Black Women's Health Imperative and the National Alliance for Hispanic Health, Hologic is developing a dedicated website, printed materials, social media assets and celebrity partnerships to help health care professionals, providers, community health workers (promotores), policy makers and others implement solutions to address the barriers that impact the health care experiences of Black and Hispanic women.

Access to care: In collaboration with radiologic nonprofit RAD-AID, Hologic is expanding the delivery of state-of-the-art care, from screenings through treatment, for thousands of underserved women. Hologic and RAD-AID are partnering with Federally Qualified Health Care Centers, local community health clinics and tertiary care institutions across the United States, including in Alabama, Arizona, Colorado, Georgia, Illinois, New York, Pennsylvania, Washington and Washington, D.C., to ensure greater access and higher-quality health care.

Partnering with others to get the job done
Since its founding, Hologic has been a champion of women's health, and PHE is just the latest example of its commitment. PHE extends Hologic's long-time partnership with a variety of international organizations whose unparalleled contributions to women's health have already made a meaningful difference in the lives of Black and Hispanic women globally.

"While we have a 36-year legacy of serving women with the most scientifically and technologically advanced health products and services, the challenges are too ingrained, too big, and too complex for any one organization to solve," said Meg Eckenroad, vice president, women's health, Hologic. "We cannot reach the goals of PHE without partnering with other effective organizations whose values, vision and expertise complement our own, and who have unique insights into these communities. Our ongoing partnerships with the Black Women's Health Imperative, the National Alliance for Hispanic Health and RAD-AID will be critical to our success."

Black Women's Health Imperative (BWHI) is the only national organization devoted solely to advancing the health and wellness of America's 22 million Black women and girls and has been a partner of Hologic since 1998. BWHI is a crucial partner in addressing racial and systemic barriers to care for Black women and reaching them in a way that is relevant and impactful. In October 2020, BWHI and Hologic launched the P.O.W.E.R of Sure campaign – a multiyear commitment to decreasing breast cancer screening disparities for Black women. The campaign features Mary J. Blige and provides a wealth of resources for Black women about mammography.

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