Thousands of ED & ICU professionals, as well as those who use mobile imaging equipment, will read our December issue cover to cover!

If your products and services involve the ED or ICU, or if mobile imaging is your business, this issue will deliver your message to the audience you want to reach.

If you want your sales to grow, you need to run your ad in this issue!

Industry Sector Reports:

• EDs and UCCs - Emergency departments are being augmented by urgent care centers (UCCs) which are on the rise in the U.S. We will explore the reasons hospital systems are establishing UCCs and whether it has an impact on access to care and the amount of visits to the ED. We will also discuss the role of mobile devices in the department and new technologies, including a portable ultrasound and handheld blood test to diagnose heart attack.

• ICUs - Intensive care units are where cutting-edge medicine thrives. We will explore the most recent advancements made in the use of telemedicine in the ICU as well as new patient monitor and infusion pump technology for critical care patients. We will see how the integration of these devices helps impact patient outcomes.

• The Mobile Medical Market - Mobile CTs, MRs and other modalities continue to play a supporting role as interim imaging solutions for many health care facilities. We’ll find out if this segment is expanding or contracting, and why. We’ll also see how the market is affected by regional factors, such as climate extremes.

Featured stories this month:

• EDs and Communications - Every second of waiting time in the ED — waiting to receive a result, to move a person to a bed, to start a treatment — is costly and can impact patient care quality. EHRs, electronic white boards and process improvement initiatives can all play a role in improving responsiveness. We’ll see how novel communication technologies, supported by the right processes, can help streamline operations and enhance coordination.

• Rural Health/Urban Health - The patient population and patient needs of rural health care providers and urban providers can differ significantly – as do the resources and capabilities of these facilities. We’ll find out how the mission to deliver health care in these two distinct environments is being handled.

• Transport Logistics - This story will examine the way a leading transportation company is using sophisticated shipping technology and tracking capabilities to assist health care providers by getting vital products and medicines delivered in a timely manner to help improve patient outcomes.

• Choosing an Installer/Deinstaller - Moving medical equipment is a delicate operation, and we’ll help you determine how to evaluate the companies you’re considering for your next major move. This story is authored by a “vendor-neutral” industry pro with over 35 years of experience.

• Disaster Preparedness - With the devastation of Hurricane Matthew still fresh in the minds of millions, we invited HUB International, a global buisness insurance brokerage and consultant, to provide our readers with a critical checklist of what heath care providers should do before and after a major storm or disaster strikes. This can save lives and millions of dollars in damages.

• Infection Control Corner - This month Thom Wellington, the president of Infection Control University, talks with Pat Parks, MD, PhD and Medical Director of 3M's Critical and Chronic Care Solutions Division, about a three-step approach to reducing dangerous catheter-related bloodstream infections (CRBSI).

• The Meaning of MACRA - The Medicare Access and CHIP Reauthorization Act, MACRA, which went into effect in mid-October, will impact CMS reimbursements in many ways. While industry experts begin to dig into the 2,400-page document, Dr. Amy Nguyen Howell, the chief medical officer of CAPG, will explain the financial and operational implications for hospitals and health care facilities.

• IT Matters - Emmett Hawkins, CIO of Leapfrog, an Atlanta-based IT company providing managed IT services will be authoring an article on tips for setting your IT budget and planning for 2017.

ATTENTION OEMs: Be seen in our New Equipment Guide for Free: If you manufacturer Mobile Medical we can list your equipment for free! Write to equipmentguide@dotmed.com or call 212-742-1200 x 238 or click here for more information.

See a sample of a New Equipment Guide here .

Numbers that will drive home your sales message:

• Total Circulation: 31,619
• Imaging Center Administrators: 5,386
• Director/Administrator Diagnostic Imaging: 3,071
• Dir/Manager Biomedical Engineering: 3,798
• Additional Online Emailed Circulation: 28,000+
• Advertising Deadline Close: Monday, November 18th
• Materials Deadline Close: Wednesday, November 21st

(Cover subject to change)
Click here to see last years Issue

DOTmed is BPA certified, meaning that a neutral third party has verified our circulation numbers.