DM: What are some of the regional differences in delivery of health care?
JS: There are no basic differences between cultures in regard to technology trends. The approval process, however, can vary greatly. The same applies to the financing of, or the access to innovations. In many markets, innovative methods are reserved for the private health care sector. In the end, good medical treatment for broad sections of the population is dependent on whether and to what extent the government participates in the development of the treatment, whether through tax money or the creation of government-controlled insurance systems. In many countries, including for example the USA, such discussions are currently being held and new health care concepts developed.

DM: Which medical technologies attract the most attention at your shows?

JS: The medical trade fairs organized by the Messe Düsseldorf Group cover the entire treatment process, from laboratory technology and diagnostics to innovative medical technology, physical therapy and orthopedic technology to medical IT. Visitor interest is equally high in all of these main areas.

DM: Is medical tourism, in which patients leave their home countries to seek care in another, a growing or significant trend? Which nations stand to gain or lose in this area?
JS: This is a topic with many facets. Basically, growing globalization and the increase in prosperity, along with the rise in health consciousness, is creating enormous growth potential even in the emerging markets. The winners here will be those who can offer excellent professional knowledge combined with an extraordinary infrastructure. Due to the high density of care and in some cases highly specialized facilities, the European market -- particularly Germany -- as well as of course the USA, are in an excellent starting position. But keep in mind that other nations in growth markets are also preparing for this lucrative competition. Factors such as marketing, quality management and outstanding patient care will become increasingly important alongside purely medical aspects, as will uncomplicated dealings with public authorities.

Among Messe Düsseldorf's upcoming events globally is MEDICA 2010, the World Forum for Medicine International Trade Fair with Congress, November 17-20, 2010 in Düsseldorf, Germany.
Visit www.medica-tradefair.com

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