From the January 2014 issue of HealthCare Business News magazine
The next stage will be to use these technologies to identify and manage trends across a population. By analyzing that information set and generating a pattern of response, physicians can be better poised to make more confident predictions and more effective clinical decisions based on what a patient is demonstrating at a given moment. For example, if a doctor sees one patient with asthma-like symptoms and then begins to see more patients with similar symptoms, he can begin to track trends across these patients, combining it with similar information from other doctors. From here, he can monitor the progression of the condition and eventually draw conclusions about what is triggering the patients’ condition and how they are likely to respond to a particular treatment. Through analytics, the doctor will be better able to fill-in those gaps in the patient’s medical story and provide preemptive treatment across a population. Patients will gain better, faster access to the care they need.
Across the spectrum, with advanced data collection and analytics tools,pharmaceutical companies can begin to create drugs that treat conditions at a much more targetedlevel and payers can begin to evaluate treatments through a different lens because they will have more certainty of outcomes.
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There are benefits to be had all levels of the health care marketplace, but the costs of harnessing Big Data’s powers are more than any one segment can afford. Embracing and sharing Big Data technologies must be a cooperative endeavor, one in which financial incentives are aligned. There is still no perfect model but there are lessons to be learned from early adopters. Accountable Care Organizations (ACOs) are providing the best pathway to cooperative care, given the stronger focus on prevention rather than treatment.
By offering a more complete patient picture, Big Data can arm physicians with the knowledge to make proactive clinical decisions about their patients’ care, not only improving patient outcomes but also increasing access to quality affordable care.
About the author: Anthony Jones is the chief marketing officer, Patient Care and Monitoring Solutions for Philips Healthcare.
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