Q&A with Scott Dodson, CEO of AirXpanders

by Gus Iversen, Editor in Chief | June 24, 2015

2. Figure out delivery logistics – Are you going to ship product from the U.S. or from within the region?

3. Determine a sales model, whether direct sales, through a distributor or a hybrid of both.

Ensure critical devices are ready to go

Keep biomedical devices ready to go, so care teams can be ready to care for patients. GE HealthCare’s ReadySee™ helps overcome frustrations due to lack of network and device visibility, manual troubleshooting, and downtime.

4. Finally, you must have the support of local champion surgeons to help support and advocate your technology. While the world is most certainly more global now than ever, business is done on a local basis between peers that speak to their colleagues about their experiences in a given market.

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