Q&A with Dr. Richard Baron, RSNA president

by Sean Ruck, Contributing Editor | November 16, 2016
From the November 2016 issue of HealthCare Business News magazine

HCB News: What are the biggest challenges facing the association today?
RSNA’s top priority is attending to the needs of its members. As advanced digital technology becomes increasingly integrated into educational and professional programs, we are expanding our technology capabilities to provide our members optimal access to the content they need in the formats they want. RSNA provides members with unparalleled educational content, global collaboration opportunities, peer-reviewed research and information technology offerings that will allow them to remain successful in their specialties. The challenge is to transform this relevant material into easily accessible, real-time information. We are embarking on a five-year priority process to make this a reality.

HCB News: What are the main challenges facing radiology today?
The greatest challenge is the transition from a volume-based to a value-based model of practice. Campaigns such as RSNA’s Radiology Cares and ACR’s Imaging 3.0 offer a wealth of education and tools to assist radiologists in transitioning to a robust, patient-centered imaging practice. Most radiologists have grasped the concept of creating a receptive atmosphere, communicating with patients and providing timely reports. However, the concept of patient-centeredness must extend beyond direct patient interaction to improved communications with referring physicians, technologists and other members of the patient’s health care team. The patient experience will be optimized if the entire team works together in a positive environment of mutual respect.

HCB News: What are the untapped or underutilized opportunities for both the association and the specialty?
Technology is advancing at an incredible pace. It is crucial that RSNA and radiology as a whole continue to stay abreast of new developments in information technology and explore how these advances can be utilized to improve efficiency in clinical practice. In addition, we must extend the patient-centered practice model into the research frontier, combining disciplines to develop far reaching multicenter prospective trials to improve patient outcomes across populations.

HCB News: With the annual conference fast approaching, can you tell us about the events you’re most looking forward to?
The theme for RSNA 2016 is “Beyond Imaging,” and it addresses the shifting paradigm in our specialty, and how we, as radiologists, must gain a broader perspective on the patient experience. We will also look at the impact of digital medicine on radiology and address critical topics, such as precision medicine, big data and machine learning. The “Country Presents” sessions highlight new and exciting research from around the world. This year’s featured countries are The Netherlands and Turkey.

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