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Informatics: Is it health care’s ‘Moneyball?’

May 19, 2017
From the May 2017 issue of HealthCare Business News magazine

In a recent survey by Aruba on “The Internet of Things: Today and Tomorrow,” a whopping 73 percent of the respondents use the IoT for patient monitoring and maintenance. Unfortunately, less than one-third of those same respondents say data from devices is applied to other business processes. Technology advances will mean nothing if not utilized to transform health care. To do that will take a focused strategy and knowledgeable staff to find the organizational best fit.

The explosion of technology has resulted in electronic health information that concerns many privacy and security professionals. Maintaining a strong infrastructure that protects a patient’s electronic health information will be key for credibility with patients. The IoT report indicated 89 percent of those surveyed acknowledged a security breach in the past year, and almost half of respondents have struggled with malware. Despite the risks, most health care executives continue to believe that the benefits of electronic information far outweigh the risks.

In 2017, health care executives need to be aware of signs that cybersecurity, hacking, skimming and phishing are on an upward swing. Informatics can create intelligence and tracking reports to identify potential anomalies in their data that can assist in mitigating risks.

The U.S. is not a healthy nation. Chronic diseases, lifestyle choices and even geography can play a part in an individual’s general health. A simple Google search can reveal startling health statistics. By proactively addressing population health management issues, health care organizations and providers can have dramatic effects.

One example of this can be seen in a recent research project between CYCORE, the University of California, San Diego, and the MD Anderson Cancer Center. The study combines head and neck cancer patients’ heart rate, blood pressure and weight to monitor for dehydration. Dehydration is a common complication as chemotherapy and radiation therapy may lead to swallowing difficulties. A patient with swallowing difficulties will often forgo drinking fluids due to pain. A patient may end up back in the hospital with dehydration. Informatics allows the organization to correlate patient and key indicators so physicians can proactively treat, manage and educate these patients for dehydration.

Expect 2017 to bring the “Moneyball” philosophy into closer focus by advancing large-scale population health management initiatives, inclusion of patient-generated data, increased need for health care quality, advances in technology and a spotlight on privacy and security. Organizations will struggle to be successful in the coming years without fully understanding the impact of health care informatics on their business strategies.

About the author: Lou Ann Wiedemann is the vice president of health information management practice excellence at the American Health Information Management Association.

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