"By empowering clinicians with leading-edge technologies like MultiBand SENSE for image acquisition and visualization, Philips is helping to deliver personalized, more confident answers to the most complex diagnostic questions," said Eric Jean, Senior Vice President and General Manager BIU Magnetic Resonance, Philips. "Without a close relationship with our customers, our innovations could not be as tightly aligned with real-world clinical and research needs – they continue to help bring our innovations to life by providing us with their valuable insight and playing an active role in development."

As part of its ongoing commitment to innovation, Philips continues to collaborate with customers and research partners to advance the capabilities of MR imaging. At ISMRM, Philips will also be highlighting two additional MR-based clinical applications that are in development:


Compressed SENSE [5] – Designed to tackle the challenges associated with bringing speed in MRI while maintaining consistent image quality.
APT [5] – APT (Amide Proton Transfer) addresses the need for definitive diagnosis in neuro oncology.
Philips will be showcasing its MR solutions at booth #629 at the ISMRM Annual Meeting, Hawaii Convention Center, Honolulu, Hawaii. The company will host a lunch symposium at ISMRM on Wednesday, April 26, 12:15-1:15 p.m. Attendees will hear from industry leaders who will share their knowledge about innovation in MR technology.

Follow @PhilipsLiveFrom for updates from the 2017 International Society of Magnetic Resonance in Medicine, and visit www.philips.com/ISMRM for details on Philips' presence at the event.

[1] Accessible is defined as features that are expected to contribute to speed, consistency, user or patient friendliness.
[2] Definitive is defined as features that are expected to deliver alternative contrasts, functional or quantitative images.
[3] Up to an MB SENSE factor of 3.
[4] Philips is not a sponsor of the study.
[5] Compressed SENSE and APT are work in progress, not for sale in the USA.


About Royal Philips
Royal Philips (NYSE: PHG, AEX: PHIA) is a leading health technology company focused on improving people's health and enabling better outcomes across the health continuum from healthy living and prevention, to diagnosis, treatment and home care. Philips leverages advanced technology and deep clinical and consumer insights to deliver integrated solutions. Headquartered in the Netherlands, the company is a leader in diagnostic imaging, image-guided therapy, patient monitoring and health informatics, as well as in consumer health and home care. Philips' health technology portfolio generated 2016 sales of EUR 17.4 billion and employs approximately 71,000 employees with sales and services in more than 100 countries. News about Philips can be found at www.philips.com\newscenter.

SOURCE Royal Philips

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