The new Urgent Care Center is staffed by board certified emergency medicine doctors and includes pediatric care, with weekday, weekend, and evening hours. The expanded access will provide community members the care they need at more convenient times, close to home and next to one of the city’s largest and most accessible public transportation hubs. For conditions that require an emergency room visit or hospital stay, patients will continue to be able to get care at Mount Sinai Beth Israel and its full-service emergency room, including award-winning cardiac and stroke services, which will remain open throughout this transformation. The new Urgent Care Center is open Monday through Friday, 8 am – 8 pm, and 9 am – 5 pm on Saturdays, Sundays, and holidays.

To support these ongoing efforts, Mount Sinai is launching an integrated marketing campaign called “My Mount Sinai” which highlights the breadth of quality medical services available at Mount Sinai’s locations below 34th Street in Manhattan and includes stories of patient who received care at Mount Sinai’s locations in downtown Manhattan. The ads will appear in the Union Square subway stop throughout October, and online and in local publications through the fall.

“We hope that our new ads convey to the residents of lower Manhattan how truly special Mount Sinai’s health care providers are, the deep relationships that our doctors have with their patients, and the expansive breadth of Mount Sinai facilities right in our downtown patients’ neighborhoods,” said Jeremy Boal, MD, President of Mount Sinai Downtown. “These ads highlight the dedication, skill, and passion that our teams bring to work each day.”

One of the new ads features Donna Tookes, a 62-year-old breast cancer survivor. Mrs. Tookes was treated at Mount Sinai Beth Israel and participated in a clinical trial for a new scalp-cooling treatment that reduces the likelihood of hair loss. “I was delighted to participate in the new ‘My Mount Sinai is…’ campaign because I want others to know about the life-saving and life-changing work that is being done there,” said Mrs. Tookes. “At a very scary time in my life, Mount Sinai gave me hope.” Now, four years after treatment, Mrs. Tookes has no signs of cancer, and the hair preservation technology has since received final approval from the U.S. Food and Drug Administration.

To learn more about our locations and services and to make an appointment, please visit:
http://www.mountsinai.org/southof34
To learn more about the “My Mount Sinai” campaign please visit:

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