Consumer expectations drive choice
As consumers continue to demand multiple choices in all their purchasing decisions, health care is no different, and it remains clear that one size does not fit all in consumers’ health and lifestyle insurance needs. As evidenced by the plan selection behavior we continue to observe, workers’ coverage needs vary with their individual circumstances, including age and income.

Today, people expect more than just traditional health care, and furthermore, they expect it to be affordable. It can be a difficult juggling act to keep your employees’ health insurance premiums from financially squeezing the business, while also providing a robust benefits package. However, the right knowledge and planning, and a little creativity, can make it work.
*Data referenced from the 2018 State of Employee Benefits Report was extracted and anonymized from over 1.3 million employees at over 500 large employers on the Benefitfocus platform


About the Author: Rob Piazza is product manager, Analytics, at Benefitfocus

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