At MEDICA 2018, the MEDICA App COMPETITION - the live competition for the best health app solution - will be held for the 7th time. All applications that were submitted before September 30, 2018 will be reviewed by a 10-person expert jury who will select 10 start-ups to present their app solution for day-to-day use in hospitals, by patients or doctors live at the MEDICA App COMPETITION. The live pitch is built into a session in the MEDICA CONNECTED HEALTHCARE FORUM on November 14, 2018.

Heart attacks and other emergencies
Rapid Response Survival, an Australian start-up, is also exploiting the opportunities that the MEDICA START-UP PARK and MEDICA DISRUPT have on offer. On November 14, the CEO of the Australian start-up, Leanne Knowles, will answer questions on why automated external defibrillators (AEDs) don’t save lives and how she wants to change this. Before the market launch of her CellAED LifeSaver, she stated that she would revolutionize AEDs. The device is only a little larger than a smartphone. It goes into AED mode when both pads on the back of it are lifted off to be used. At the same time, it contacts the emergency services in the relevant country and sends them the GPS coordinates for the incident. It establishes whether the heart rhythm indicates a heart attack and instructs the user on what to do. This means that the helper has both hands free to carry out the instructions given by the device.
The Spektikor RAPIDA Indicator was also created for emergencies. The Finnish company says that their device is the smallest portable heart rate indicator in the world. The device will enable the heart rate to be perceived in almost any environment: when moving, in the dark and in a loud environment. A corresponding training simulator is already available. The device would therefore be ideal for use in chaotic multiple casualty incidents. Likka Ellila, the co-founder of Spektikor, will also address the question of cost-effective and easily-to-use screening method for heart disease on November 14.

“Everyday Heroes” - see them at MEDICA
On November 13, 2018, the MEDICA DISRUPT program remains exciting when it comes to "Everyday Heroes". The everyday heroes (the creative start-ups) present solutions that simplify our lives – from applications for looking after and caring for older people to those which measure blood pressure daily, provide retina screening or apps to ensure you’re taking the right dose of medication. Sport and fitness solutions will be the main theme on November 14. Smart tracking solutions are part of the innovative medical offers which can improve your current level of health and athletic performance. “LogonU” from Korea, which is also represented in the MEDICA START-UP PARK, uses data from sensors to define your level of health. Your “Match” simultaneously measures muscle activity and motion in real time. If your technique is poor during training, the sensors will vibrate and motivate you to correct it. The system can be adapted for numerous activities, for anything ranging from weight training to golf. LogonU uses scientific analysis not only in sports, but also in the health sector, for example in rehabilitation.

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