• Retain: digital front doors increase customer retention and cross-pollination of services; optimized customer experience increase stickiness and reduce churn and revenue leakage

The future of healthcare is now
If the health crisis has taught us anything, it’s that there is no better time to innovate. Although COVID-19 caused this unprecedented shift in the healthcare industry, this new focus on digital is not disappearing once the virus subsides. Patients have come to expect that their digital experiences can and will keep up with their evolving needs and meet an exceptional level of care delivery. In the new normal, it’s key that communication between the patient, device, and care provider is made frictionless, in a bid to rebuild trust, satisfaction, and nurture the all-important virtual patient relationship. Measuring success against appropriate milestones will allow providers to be prepared for future waves of the pandemic and plan strategies to digitally serve patients under extraordinary circumstances. As the world shifts further towards “holistic health”, healthcare providers must become digital companies in order to survive.


About the author: Rajesh Midha is the Chief Strategy and Operating Officer at Bottle Rocket, leading strategy, product, growth hacking, experience design, data, and engineering. He is responsible for all revenue growth and lead business development, marketing, and client services. Rajesh is a B2C product leader, building products, teams, and culture to drive business results and exceed customer expectations.

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