In a dynamically changing market environment, medical technology companies are relying more than ever on cooperative ventures – both in terms of production, marketing, sales and after-sales services – in order to be able to reliably offer customized solutions for hospitals and outpatient care across national borders. For these reasons, MEDICA is virtually predestined as a starting point for international business, as Yvonne Glienke, Managing Director of the medical technology network Medical Mountains, emphasized: “MEDICA is an important platform for us and the companies in our network to expand contacts and find partners for joint projects. Both aspects come together at the MEDICA TECH FORUM. Here, for the first time, we were able to contribute our expertise alongside the industry association SPECTARIS and also organize a networking evening. Cooperation and communication are the driving forces to advance the medical technology industry.”

The forum, jointly organized by the industry association SPECTARIS and Medical Mountains, provided an overview of medical technology topics that are of particular relevance today. Among others, the sessions on aspects of product approval, certification issues or market peculiarities in relation to selected country markets such as the UK, Norway and China were very well received by the MEDICA audience.

The strong interest in this is not surprising. According to the latest SPECTARIS figures, the German medical technology industry generates two-thirds of its sales in the export business. The German Health Alliance (GHA), a broad-based initiative with members from industry, logistics, research, the banking sector and NGOs, has also set itself the goal of boosting this business. Heike Lange, member of the GHA management board, pointed out that MEDICA offers the best conditions for achieving these objectives: “MEDICA, with the participation of numerous international exhibitors, offers a good opportunity for GHA member companies to meet international cooperation partners, whether as visitors or while participating as exhibitors. This combination often results in expanded opportunities for cooperation, especially with regard to the export-oriented companies among our members.”
Focus on digitalization – innovations for smart processes
The following can be summarized with regard to the abundance of innovations presented and the topics intensively discussed in the specialist forums or accompanying conferences: Covid continues to be a “regular” topic. Not least as a result of this, the digitalization of healthcare has become an even greater focus in almost all countries. And a strained personnel and cost situation among service providers is driving product development toward innovative solutions for smart processes.

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