Other key findings include:
The vast majority (98%) of healthcare executives expect an increase in data requests from other organizations, and 97% predict an increase in data coming into their organization from external sources.
With this influx of data, 57% believe that patient data-matching errors will result in a healthcare crisis within the next five to 10 years.

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Two thirds of healthcare organizations are not completely confident in their data management infrastructure’s ability to protect the integrity of patient data.
Nearly half (49%) report that their data is still stored in fragmented, siloed systems.
Almost all (97%) see future negative impacts of poor data management as the amount of data coming into their organization increases—including poor patient outcomes, deterioration in care quality and more difficult billing.
Most (89%) agree that an MDM/hMDM system is required to manage the increase in data captured in different systems.
The use of an hMDM system to properly identify patients and accurately match and master their data is a foundational element of health data exchange, yet it still presents a challenge for many organizations. According to AHIMA, the prevalence of duplicate records in most hospitals is upwards of 10%, but in health systems with multiple facilities that rate is closer to 20%.
Ritchey continues: “At Verato we believe that, beyond meeting compliance and avoiding disincentives, an hMDM is the bedrock of any organization’s data infrastructure. As the industry continues to embrace these interoperability requirements, it’s becoming increasingly important that healthcare organizations be able to confidently know who is who and provide complete, clean, trusted data that’s ready to share with consumers and other organizations.”
Survey Methodology
This survey, commissioned by Verato and conducted by Big Village, collected data from 197 executives from hospitals, health systems, and payers in the U.S. Survey respondents all have an active role in managing patient data at their respective organizations and were also involved in managing their organization’s patient data linkage, connections, storage, management and utilization by healthcare professionals.
About Verato
Verato enables digital engagement, clinical interoperability, cloud migration, and provider data integrity by solving the problem that drives everything else—knowing who is who. The Verato hMDM platform, the industry’s first purpose-built healthcare master data management solution, enables a complete and trusted 360-degree view of patients, consumers, members, providers, and communities. Over 80 of the most respected brands in healthcare rely on Verato to connect, identify, enrich, manage, and activate person and provider data across the complex digital health ecosystem with unprecedented accuracy, ease, and time-to-value. With a secure enterprise-wide single source of truth for identity, Verato ensures that you get identity right from the start.