GE HealthCare unveils Pristina Via, zero-click mammography system

Press releases may be edited for formatting or style | December 02, 2024 Women's Health

Designed with Technologists in Mind

GE HealthCare developed the Pristina Via to build on its commitment of developing innovation to solve the challenges that patients and users face. The company performed almost 250 interviews and observations[5] with mammography technologists, which revealed that technologists’ greatest challenge is keeping up with the rapid pace of modern medicine without sacrificing accuracy or patient-centered care.

“Simplifying, automating, and streamlining the mammography exam to improve in-room workflows is critical to driving patient compliance and access to screening,” said Dr. John Simon, CEO of SimonMed, one of the largest nationwide outpatient imaging providers serving hundreds of thousands of women with breast cancer screening and diagnostic services annually. “As a leading mammography provider in the country, we are actively investing in new technologies, workflows and AI innovation that improve clinical and operational outcomes. The enhancements offered by Pristina Via are part of our mission of making advanced technology accessible.”

“During our intensive collaboration with our end users in the design phase, we heard time and again that the technologist’s workday can feel like a race against the clock,” said Pooja Pathak, Vice President and General Manager for Global Mammography at GE HealthCare. “Pristina Via is our answer to this challenge. The system’s advanced features were engineered to automate processes and allow our users to give patients the attentive, quality care they deserve. I am thrilled that SimonMed our longtime customer, will be implementing this new technology as part of their mammography services.”

For more information on GE HealthCare’s women’s health technology at RSNA, including the company’s new collaboration with RadNet’s DeepHealth, please visit Booth 7330 at RSNA, the RSNA 2024 press kit or the RSNA 2024 events page.


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