The Wisconsin-based MedPro Imaging began in late 2005 when industry veteran Charlie Jahnke left GE/Ambassador to begin a company that he believed could provide top-notch service for his customers.

"He learned the business from GE after working his way up the ladder in various roles as a Code 1, which is an honor to receive at GE," says Keith Rubenstein, Senior Vice President, Sales and Marketing for MPI. "Charlie's mission at the time was also to change the face of the industry. He started out of his home near Waukesha, WI and three years later we have a corporate office with almost 20 employees and are one of the largest third party ultrasound companies in the U.S., focusing primarily on the retail, or end user market."
A DOTmed 100 company, MedPro offers new and used options in ultrasound systems, transducers and parts. They sell MedStreaming PACS systems not only to hospitals, but to private offices and clinics. The company is an authorized GE national distributor and also offers additional products which focus on other leading manufacturers of ultrasound systems, including Siemens, Sonosite, ATL/Philips, MindRay, and other highly trusted brands. The company also distributes MedStreaming PACS as part of its ultrasound image archiving solutions.

"MedPro Imaging is the nation's fastest-growing supplier of authorized new and factory reconditioned ultrasound systems and PACS," said Rubenstein. "We sell to hospitals, clinics and private offices. MedPro does business not only in the U.S., but also in 18 countries worldwide."

Despite the current economic climate, the company is continuing to grow and projected to hit close to $20 million in sales for 2009.

"We have successfully proven that refurbished ultrasound, with service to back it up, is a viable option during these challenging economic times," Rubenstein says. "We have grown 118% over this same time last year and we do not see an end in sight."

Among the company's biggest successes were sales into some national luminary hospitals like Loyola University in Chicago and Parkland in Texas.

"We have also become the largest cardiovascular dealer in the U.S. for a major ultrasound company," he says. "Our market share has increased tremendously as well."

The key to this success is a company philosophy that concentrates on integrity and customer care.

"Our motto is 'We are changing the face of the industry,'" Rubenstein says. "We do that in two ways: We hire only the top OEM ultrasound representatives to market and sell our products. Secondly, we will never sell a product or solution that is not what the customer expected. We take our time analyzing each situation to make sure that whatever we sell is indeed what is best for that particular client. If we do not have the solution, we will refer them to the company that does."

That is what it takes to break into the DOTmed 100.

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