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EDGE Medical Devices Announces Appointments

by Barbara Kram, Editor | November 11, 2009
New staff at
the DR company
EDGE Medical Devices, RAANANA, Israel, has named Rick Sbordone Vice President of North American Sales and Dr. Guy Ohad Vice President of International Sales.
The company has also appointed Lothar Koob, General Partner of Extera Partners, to its board of directors.

Sbordone and Dr. Ohad will focus on markets for affordable, high-quality digital radiography equipment and develop worldwide distribution partnerships.

Sbordone joins EDGE with more than 25 years of experience in the medical technology industry, with Philips Healthcare, Imaging Dynamics Company and Swissray America.

Dr. Ohad is a radiologist with experience in the medical device industry. "Edge is a small, dynamic, innovative company with highly impressive technology. It is about to explode because the market is finally ready for a true digital solution," he told DOTmed News. "I see a potential for us to become the next 'big thing' in the medical imaging industry."

Mr. Koob joins the EDGE board of directors with nearly 30 years of experience in the medical imaging industry. He is co-founder of business advisory group Extera Partners.

EDGE Medical Devices (www.edge-medical.com) is the developer and manufacturer of Plasma DR™ flat-panel X-ray detector technology for digital radiography and Universal Retrofit Kit. Plasma DR™ offers a price/performance breakthrough by eliminating the complex Thin Film Transistor technology used for image readout in other flat-panel detectors. EDGE works with OEMs, Integrators and VARs to bring high quality digital radiography to all diagnostic imaging settings, from private imaging facilities to community hospitals to major medical centers.

Sean Ruck contributed to this report.