by
Heather Mayer, DOTmed News Reporter | August 16, 2010
Not only does the PC-based system make stress testing simpler for physicians, it also makes communication between doctors easier, say Buyukoglu and Huckestein.
"The digital aspect allows communication between specialists to be more efficient because you'll have a physician who wants a second opinion, and he'll e-mail the ECG over to the hospital or a cardiologist," says Huckestein. "It creates improvement in communication within the medical field."
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All-in-one stress testing
Not only is Nasiff Associates, Inc. a leader in PC-based stress testing technology, the company has just introduced a complete turnkey system: CardioStress Complete.
"It's easy as plugging it in," Moore says, with regard to the system, which comes fully equipped with a treadmill and computer software. "A turkney system needs to be complete. It gives the customer peace of mind that we're not leaving anything out."
Nasiff CardioStress Turnkey System
Nasiff Associates, Inc.'s system, says Moore, is $6,000 less than the competing system. The CardioStress Complete goes for about $12,800.
"Given our current economic climate, it comes down to a price alternative," he says.
Same service for less
Nasiff Associates, Inc. isn't the only company capitalizing on users' need for low-cost alternatives to the brand names like GE Healthcare. While the refurbished marketplace is seeing a rise in sales, smaller, lesser-known OEMs - largely Chinese manufacturers - are also making waves.
"The refurbished marketplace is stronger these days, but people also look to alternative solutions, like other brands, which are less-known than big brands like Philips or Nellcor," says Buyukoglu. "Our position is exactly on these alternative brands with more affordable pricing. But when you sell other brands, you have to explain that they are at least as effective as big brands."
As a cardiologist, Buyukoglu says part of his job is to give confidence with this "primordial point in business."
"I know how it works because I use them myself," he says.
Huckestein, with EdanUSA, says that physicians are looking for those "less expensive, secondary brands." His company introduced a PC-based stress system last month, selling for less than $10,000.
