by
Heather Mayer, DOTmed News Reporter | May 26, 2010
Tisa Corona and
Bryan Irland join
MagnaCare's marketing team
MagnaCare, a health plan services company recently added two members to its growing marketing team.
Marketing Vice President Bryan Irland and Marketing Manager Tisa Corona both hail from Irland's former marketing company, Icehouse Event Marketing, which was a contractor for MagnaCare.
Due to MagnaCare's almost non-existent marketing department, explains Irland, the company recruited Irland who then recruited Corona to help strengthen MagnaCare's brand.
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"I'm particularly excited about working with one company," he says. "In an agency, you're spread very thin."
He hopes to bring non-traditional marketing methods to the company, including consumer-based tactics and grass roots campaigning, as opposed to TV, radio and print marketing.
"I'm excited to be a part of a team that's building its brand," says Corona.
