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The Priceless Value of PR

by Robert Garment, Executive Editor | February 08, 2006
In the complex world of buying and selling, a good Public Relations campaign is an important part of running a successful business. The power of PR can help drive new customers to your door, and remind old customers that you are still there.

Keeping your company in the public eye is important, and PR does at a very low cost -- if you can do-it-yourself.

PR can be described as effective free advertising. When your company is in the news - expect good news. A simple story about your company can create brand awareness and attract new customers for months and years to come.

And your company can be in DOTmed News! Every week our editorial staff features new stories about DOTmed users, and put in a link to their Services Directory listing. Our users like to hear about other users, and this is great publicity that's hard to equal anywhere else.

DOTmed News goes out to more than 63,000 people every week, and there are 10,000 visitors on DOTmed every day, so your story in DOTmed News is a great opportunity to put your business in the spotlight.

If something new is happening with your company, or you have any stories that you would like to share with us, please send them to Submit Your News .

And on a personal note, let me shout out Happy Birthday Griffin! to my daughter, who's 12 today.