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Genesis Medical Imaging CEO on industry trends

by Heather Mayer, DOTmed News Reporter | October 11, 2010

RD: Our Predict/Prevent model is different than most ISOs' break/fix model, and it's designed to be another Genesis innovation for lowering costs while improving reliability. It's also a way to differentiate ourselves from competitors, both OEMs and ISOs. The model of most service companies is a contract to do preventive maintenance, and when something breaks, they will come in and fix it. Our model advances that thinking.

Predict/Prevent helps customers reduce downtime and take care of issues before something happens. The repair costs are far less, and we pass these cost savings on to our customers.

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With the old break/fix model, a customer, unknown to them, will probably continue using [the equipment] until the system breaks down. The traditional provider will replace this part or parts on that system, which turns into a costly repair. Our Prevent/Predict test uses SPARC, a proprietary method to measure and test consistency and performance of systems, something like a blood test at your annual physical exam. It diagnoses and discovers issues that do not yet cause symptoms. We then can replace items or fix problems at the earliest time, at a very small fraction of the traditional cost. Predict/Prevent is an excellent example of the innovation we hope to continue bringing to the industry.

DM: What multi-vendor services do you now offer? How does that help customers?

RD: Earlier this year we expanded our services to PET/CT, 3T MRIs, Siemens and Philips MRI, and some models of Philips and Siemens CT. Our next goal is Toshiba CT. We have started letting our customers know. This helps customers with one-stop solutions - to have all of [their] needs taken care of by a single national provider they can trust and who cares about their business.

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