by
Olga Deshchenko, DOTmed News Reporter | February 07, 2011
From the January/February 2011 issue of HealthCare Business News magazine
That’s a concern that’s addressed almost every time we talk to anybody. That is the number one thing...With our system, there is no PHI locally on a local machine. It’s all a view into a Web portal, which means if your machine gets stolen, you’ve gotten a stolen machine but you don’t have stolen PHI. You don’t have the HIPPA breach because there is nothing on that machine.
Yes, there’s a concern and there should be a concern. We take great pains to make sure that we offer security and safety to the best level that anybody anywhere is offering, regardless of where the data is housed.
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Practice Fusion offers a free service but is profitable off the ads in the product. Where do users see the ads and what kind of advertising is it?
The ads are banners across the bottom of the main page and on some pages they are columns along the right hand side. They are rotating ads, there are no pop-ups. People who have purchased ads tend to be services, like transcription services or voice dictation or hardware...We haven’t gone yet after health plans to advertise but they might.
We have the ability to target physicians based on their specialty. We haven’t done that much with that yet but that certainly is possible. If you’re targeting diabetes for example, you want to prescribe diabetes drugs. It’s very nonintrusive.
What about providers who would rather not see the ads at all?
We do have an option for physicians who don’t want to look at ads to turn off the ads for $100-per physician per month. Of the 60,000 users that we have, I think about half a dozen have opted for that. People are used to looking at ads –- it’s like reading a magazine, they can read the content and kind of ignore the ads. We try to make the ads something relevant and meaningful. Some of the ads offer services that are useful for the physician, such as CME services.
To read the industry sector report on EHRs/EMRs that accompanies this Web exclusive, go to dotmed.com/dm15143
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