From the January/February 2011 issue of HealthCare Business News magazine


EHR adoption has traditionally been found mostly in hospitals, in large medical groups, in institutions that could afford IT staff, and small doctors' offices had very low EHR adoption rates. That’s exactly where we’ve been successful and others have not.

What distinguishes your EHR service from others?


There are three main elements to what we offer. One is that it’s Web-based, which means that all of the technical burdens that would otherwise befall the physician go away. All you need is an Internet-connected computer.

The other piece is that it’s free -– subsidized by ads and some other revenue streams. The result is that we’re able to be solvent and profitable as a company and offer a service for free.

And the third piece is that the set up is self-serviced. You don’t have to wait for some consultant to put you down on some schedule and come visit your office three months from now and install something locally and train the staff. You can sign up for the product immediately on the website. You get log-in credentials and you can upload your patient demographics if you can output them, usually from billing.

How much time do users need to grasp the EHR system? How user-friendly is it?

The product itself is built to be very intuitive. There are telephone and webinar trainings that happen a couple times a day. There are videos embedded throughout the product that can teach users about the product. Surprisingly, not that many people need direct contact or hand holding through the steps of how to use the product. We pay a lot of attention to making it user-friendly and we’re able to learn from feedback from our users.

For us, we’re successful if people use the product. So just buying something and sticking it on the shelf and letting it gather dust does us no good... In our opinion, that’s perfectly inline with the intent of meaningful use at the federal policy level.

Are you already certified for all of the meaningful use criteria?

We went through a round of certifications to certify the pieces that we had built...There are more certification pieces than there are meaningful use pieces. We’re currently certified for 16 of those and we are anticipating going back for a second round of certification for the remaining pieces. [We'll do so] probably by the end of the first quarter of 2011 to become a single source solution for physicians, so they don’t have to mix and match what we have with other products.

Do providers bring up questions about security concerns, since it’s a Web-based EHR system?

January/February 2011 Magazine

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