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Health care looks to increase its 'business intelligence'

by Brendon Nafziger, DOTmed News Associate Editor | October 06, 2011

DMBN: What are some problems your customers wouldn't have been able to solve if they hadn't implemented BI?

Madsen: So a provider organization out in Louisiana, one of the challenges they had was they had grown through acquisition and they had about six different EHRs. And they didn't have a good integrated perspective of their data, neither from the financial nor the clinical side. They were providing care to the elderly and infirm, and they really needed to understand how many interactions they were having with any given patient on any given day, and they didn't have good access to that because of the disparate views of their data. So we came in, we integrated these data for them, we created dashboards that would allow them an integrated view of their financials as well as the number of times they were interacting with their patients, versus how many times they had planned on interacting with their patients, so they could identify gaps in care.

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DMBN: It seems like in the next couple of years, with later stages of meaningful use, the establishment of better medical product tracking codes, etc., there's going to be a lot of data hospitals will have to deal with.

Madsen: It's all part of the perfect storm. Data is rushing in. I like to say, "Data, data, everywhere, but not a drop of knowledge." We really need to find a way to take advantage of the data and have that data provide us with information. Data by itself is just bits and bytes; it doesn't help us make better decisions. We really need information that can help us. That means you have to decide what information you hold in your data warehouse. And really the best way to do that is through these formal processes that have been well-practiced in other industries, called data warehousing and business intelligence. And I think that health care organizations have realized that this is the way to go.

For more information, check out the Healthcare Business Intelligence (BI) Summit, to be held Oct. 12 from 7:30 am to 4:30 pm at the University of Minnesota's McNamara Alumni Center in Minneapolis, Minn. To register or learn more, go here: www.healthcarebisummit.com.

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