From the August 2012 issue of HealthCare Business News magazine

Other than the traditional companies coming from the
U.S., Europe and Japan, in the last decade Chinese companies have begun to penetrate the Mexican market with encouraging results. Concerning this arrival of Chinese devices, Elia González Murillo, managing director of Ingeniería y Sistemas Electromédicos (ISE), one of the main medical devices distributors in the country, working with such companies as Hill-Rom and Trumpf, stressed that there has been some reticence towards Chinese devices, but the quality of the products provided by some Chinese companies has been greatly improved during the last years. “However, their way of approaching the market is not in accordance with our standards,” she says. “They do pressure too much for low prices and at the same time their products usually do not have a long life expectancy and they do not value long-term relationships enough. This idiosyncrasy from Chinese producers is in contrast with ISE’s way of approaching the market, as for us the most important goal is offering high quality products and keeping a close relationship with our partners and clients.”

Other than new equipment, remanufactured equipment
constitutes an expanding market for international and Mexican companies. Francisco Jaramillo, managing director of FJBiomédica, a Mexican distributor of remanufactured equipment, working with ANDA Medical, a Canadian international company providing refurbished medical equipment with the highest quality standards to the medical community worldwide, explains this partnership: “Today, FJBiomédica and ANDA Medical have an exclusivity agreement. All ANDA Medical equipment sold in Mexico is distributed by FJBiomédica. FJBiomédica offers high quality refurbished equipment, maintenance services and parts to hospitals and clinics throughout the Mexican Republic. Indeed, our remanufactured products offer great advantages: they come from the best medical equipment brands and combine a high and guaranteed quality with lower prices. In FJBiomédica, we provide a comprehensive service through offering to our clients the whole spectrum of equipment required in an operating room. In FJBiomédica we are one of the few companies that actually remanufacture the equipment in an extensive approach, replacing every component that is to be changed and conducting strict quality tests to ensure that the equipment we provide meets operating requirements. Furthermore, the excellence of our products is always backed by a guarantee. All those traits have made of FJBiomédica and the ANDA Medical equipment it distributes a high point in the Mexican medical market.”


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