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HMA and GE launch Nurse Executive Fellowship program

by Sean Ruck, Contributing Editor | June 11, 2013

"It's a big deal to our brand, we sponsor a few things, but this is one thing we put a lot of energy behind," said Reilly. "We feel that if we don't have a healthy industry, we don't have a healthy business. We need great leaders for the industry to survive."

It's exactly that give and take that makes HMA so attractive to its members. Members from both sides of the business get together to discuss key issues and to figure out strategies for addressing those issues.

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"We have a very structured approach with a tight curriculum. It's very organized," said Bisbee. "We expect both sides to participate, to bring their best to any given meeting or discussion."

The structure and content is incredibly important since the coursework for fellows in the program amounts to 80 hours over two years, with that time being fully credited for CE hours by the American College of Health Executives.

To get the content, HMA interviews attendees to uncover challenges and opportunities in health care. From there, the academy's research department develops case studies addressing those issues to be presented at future meetings. With case studies very similar to what one would find at many top MBA programs, Bisbee said "health systems are viewing completion of the program almost like an MBA. Some of these systems are putting it in almost as criteria, with it being a standard for promotion among some of the health care systems."

At any given meeting, there's always some form of a seminar with 20 to 30 participants. It may take the form of a panel discussion, or there may be a discussion leader.

Although panel discussions may have competitors shoulder to shoulder addressing an audience of potential customers, it's not a strained atmosphere. "I think it all comes back to that notion of bidirectional learning," said Reilly. "Most of the discussion is around key industry trends we're all trying to learn from. I can think of a handful of things that we're collaborating on [with competitors] that might not have otherwise happened."

The first class of Nurse Executive Fellows will be welcomed at the Academy CNO Forum meeting in Chicago this September.

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