From the August 2014 issue of HealthCare Business News magazine


HCBN: Do you have any major goals you’re looking to achieve in your first year? In your first five years?
LS: We have clinical and outcome goals where we want to build our market share, increase patient satisfaction with a full follow-up plan and add to our database of patient outcomes for medical and radiation oncology. We want to be able to provide data to payors showing we’re offering superior outcomes and being competitive in the marketplace.

The business prospective of the physician investment was to provide care and the ability to do it as an affordable program for them was the key. If the physicians break even, it’s a successful project due to all the other factors. Our model says we should get back the investment within two or three years.
HCBN: With health care reform being on everyone’s minds, did that impact planning or your vision for the future?
LS: To me, it’s making sure that we’re ready to provide outcome data and really demonstrate that we offer superior care. We’re in a market that’s more data driven. By diversifying the services we provide, yet having them all together, it offers security to the physicians. Knowing they’ll be able to have those additional revenue streams to maintain service across the board protects from a drop in reimbursement to a particular service. In the Phoenix area, cancer care is highly advertised and growing dramatically — we wanted to make sure we had community-based physicians connected to the practice, we wanted to build this center to make sure it wasn’t a large national company, but instead made up of people in the community.


Click here to view the hospital spotlight pictorial of Palo Verde Cancer Center - Scottsdale.


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