How To Get Your Company In The News -- For Free!
by Robert Garment
, Executive Editor | October 02, 2006
Every Healthcare industry magazine and business-oriented Healthcare website needs one thing constantly: news and information.
News and information are their content - it's why people buy paid subscriptions to these media.
That's why you should make an effort to generate news about your business - also known as PR, or public relations.
All magazines and news-oriented websites are hungry for real news, and if you can deliver real news, you have a chance of getting it run and getting free exposure in print and online.
As a rule of thumb, the bigger the news, the better. And be aware, most of the time your news will not be `picked up' and run. But when it is, it's valuable for two reasons - thousands of people will read about you, and PR stories have high credibility.
DOTmed News needs news, too. Even though our News is free, we still need to get new content every week. That's one reason we have the "Submit your news" link on our homepage.
If you know of something you consider real news, send it to us, such as:
- New product introductions
- New employees
- Business expansion/market expansion
- Awards you have won
- Charity events you're sponsoring
We cannot guarantee we will run your story, but we guarantee to consider it. If your story has merit, we might even contact you for more information.
We email our News to our more than 72,000 registered users every week, and each issue stays on line for a week - where our more than 11,000 unique daily visitors can see it. So you can get a great deal of exposure - for free!