When top decision-makers in the healthcare business meet in Düsseldorf again in the middle of November at the world's leading medical trade fair, MEDICA 2016, (scheduled date: 14 – 17 November 2016; Monday to Thursday), 5,000 exhibitors from around 70 countries will be presenting themselves once more as partners in unchanged enthusiastic innovation – offering tailored solutions for outpatient and clinical care. According to the European Patent Office, in 2015 no other technological sector submitted as many patent applications worldwide as the field of medical technology.

"The course of registrations up until now is showing that the incredibly high level of participation seen in the previous year can be expected again, thereby indicating a high level of satisfaction among exhibitors with the new schedule of the event, running from Monday to Thursday,” explains Joachim Schäfer, managing director of Messe Düsseldorf. He is also pleased about the development of the trade fair for medical technology suppliers being held in parallel, COMPAMED. "Here as well, the change of schedule has been positively accepted by the exhibitors, and the extension of COMPAMED by an additional day has been expressly welcomed. This can also be seen by a high rate of repeat bookings. Once again, we expect a turnout of more than 800 exhibitors in the fully booked COMPAMED halls, 8a and 8b."

Concerning innovations, the market at the moment is characterised by a special dynamic of important supplier trends.
The digitalisation of healthcare is progressing at an unstoppable rate, and this concerns all fields, outpatient and clinical care, as well as patients and physicians alike. With reference to Germany, the latest enacted E-health Act should ensure that the networking of stakeholders within the scope of the healthcare process is considerably optimised by means of a more effective collection and utilization of patient data – at least this has been stated as its clear goal. The predominant "digital patchwork" up until now pertaining to intrinsically sophisticated, but poorly compatible solutions could now be woven into a better overall system using a better integration of data.

Innovations in focus and great prominence “waiting in the wings”
MEDICA 2016 visitors will be able to see for themselves what the digital future in the healthcare sector will be like via the exhibitors’ many innovations as well as the lectures and presentations at the MEDICA CONNECTED HEALTHCARE FORUM (with the MEDICA App COMPETITION) or the MEDICA HEALTH IT FORUM (each in hall 15).

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