One basic truth about marketing is found in this simple concept: "repeat yourself until they hear you."

Let me repeat that.

Repetition is the mother of memory.
OK, so you've done your research and surveys to find out what your customers really want. Now it's your task to promote your solution as many times as possible in as many ways as possible.

And be absolutely consistent when you do. If you run your message in print, on the web, or on a trade show banner, be sure your core message is always exactly the same.

For example, at DOTmed, part of our core message is "Get Connected with DOTmed," and that never changes. It's never "Get Connected thru DOTmed," or "Get Connected on DOTmed." Even little changes like that muddy the waters and cloud you message in your audience's mind.

So now that you're connected with DOTmed, let's get back to our story.

Why repeat yourself so many times? People have a lot on their minds. They have bills, problems at work, their kids are acting up, an entire litany of day to day issues. You need to continue repeating your message until you finally crack thru that wall of daily tribulations that the average person experiences.

The trick is to find out methods of repetitive promotions that are "cost effective". You should never test a new promotional system and come in to it thinking that if it doesn't work the first time it won't ever work. What you should do is try to repeat the new system aimed at the same prospects at least three times. In any case you need to repeat yourself with whatever type of promotion you do so as to crack through the communications blocks that inhabits your prospect's mind.

If you want to connect clearly with your prospects, repeat it, repeat it, repeat it.