In today's world, business is being driven by the Internet. The promise of the "dot.com" revolution is finally coming true - thanks in large part to the wide-spread use of high-speed broadband connections.

With more people searching on the Net for their business needs, the need for your company to turn up near the top of search engine results is critical. And DOTmed is on top of this issue.

DOTmed is a leading Internet company, and we know a great deal about coming out on top in Internet searches. Try typing "used medical equipment" into Google -- we show up near the top of the results every time.
How do we do it? Through our Search Engine Optimization, or SEO, techniques. SEO is the hottest issue with leading Internet companies today, and the full details about it are too technical and numerous to explain here. However, here are a couple of SEO tips that should help you.

Your Homepage Content
The leading Search Engines like Google and Yahoo keep their rules for deciding what's relevant when running a search top secret, so no one can "beat the system." But the word on the street today is they look much more at your actual website content than your keywords when deciding how relevant you are to someone's inquiry. Words in your web address, or in the contents of your homepage are more powerful. So, if you sell or service MRI's you should say that on your homepage, and the search engine will likely rate your site higher in the results.

Links to Other Websites
Another thing that will help your name move up on the search engine list is being linked to other websites. This is not always easy to do, because there are only so many sites you can reasonably link to. But one you can and should use is DOTmed. Put a link in your website that says something like this:

See our products for sale on DOTmed.com.

This will help you do better with the Search Engines, and help you sell more.

The Rules Keep Changing
One of the most important things to know about SEO is it's a moving target. The Googles of the world not only keep their search rules secret, they keep changing the rules. As we said, this all has to do with keeping people from beating the system. The trouble is, what gets you good results today might not work tomorrow. If you're serious about doing business on the Internet, and search results are important business drivers, then make it your business, or your IT's business, to learn all you can about SEO.