"Cancer treatment can be a frightening experience, so making the environment as pleasant as possible is essential to reduce stress," said Prof. Karol Sikora, Chief Medical Officer of UK-based Proton Partners International, which is currently building three proton therapy centers. "We believe lighting, design and music will help to create a relaxing and soothing experience. And it will make our staff more relaxed too, by creating an atmosphere of greater empathy. We look forward to operating our first center with Philips Ambient Experience next year in Newport, Wales."
In 2016, IBA and Philips plan to equip four additional rooms in the US: three Proteus®PLUS rooms in the Miami Cancer Institute, and one Proteus®ONE at the Royal Oak in Beaumont Michigan. In addition, Philips and IBA have an interesting pipeline of rooms to be equipped with Philips Ambient Experience features in the UK, Middle East, US and Taiwan.
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* Proteus®ONE and Proteus®PLUS are the brand names of the Proteus®235
About IBA
IBA (Ion Beam Applications S.A.) is a global medical technology company focused on bringing integrated and innovative solutions for the diagnosis and treatment of cancer. The company is the worldwide technology leader in the field of proton therapy, considered to be the most advanced form of radiation therapy available today. IBA's proton therapy solutions are flexible and adaptable, allowing customers to choose from universal full-scale proton therapy centers as well as compact, single room solution. In addition, IBA also has a radiation dosimetry business and develops particle accelerators for the medical world and industry.
Headquartered in Belgium and employing about 1,400 people worldwide, IBA has installed systems across the world. IBA is listed on the pan-European stock exchange NYSE EURONEXT (IBA: Reuters IBAB.BR and Bloomberg IBAB.BB). More information can be found at: www.iba-worldwide.com.
About Royal Philips
Royal Philips (NYSE: PHG, AEX: PHIA) is a leading health technology company focused on improving people's health and enabling better outcomes across the health continuum from healthy living and prevention, to diagnosis, treatment and home care. Philips leverages advanced technology and deep clinical and consumer insights to deliver integrated solutions. The company is a leader in diagnostic imaging, image-guided therapy, patient monitoring and health informatics, as well as in consumer health and home care. Philips' wholly owned subsidiary Philips Lighting is the global leader in lighting products, systems and services. Headquartered in the Netherlands, Philips posted 2015 sales of EUR 24.2 billion and employs approximately 105,000 employees with sales and services in more than 100 countries.
News about Philips can be found at www.philips.com/newscenter.
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