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Medtronic, Intuitive Surgical lead Japan surgical navigation and robotics systems market driven by changes in regulatory policy

Press releases may be edited for formatting or style | February 02, 2017 Operating Room
VANCOUVER, BC--(Marketwired - February 01, 2017) - According to a new series of reports on the Japanese robotics and surgical navigation market by iData Research (www.idataresearch.com), the market in the region is still in its infancy. While several systems have regular sales and a growing installed-base, a number of companies are planning to enter the market in the next several years, particularly due to recent changes in regulatory policy. The largest segment in the Japanese surgical navigation market is represented by navigation systems with orthopedic applications, accounting for nearly 50% of the total market value. As orthopedic navigation systems gain market share from competing technologies such as patient-specific cutting blocks, they will continue to make up the largest navigation segment. However, these systems will face increased competition from newer technologies, like orthopedic robotics systems.

Many orthopedic surgical navigation systems are leased; however, the growth of the orthopedic navigation systems market is driven by sales to new facilities. Market growth is expected to be fueled as applications in total knee and total hip arthroplasty increases, and partial knee arthroplasty procedures begin to use navigation technology.

"As the installed-base expands, companies will be able to increase revenues from service and maintenance," explains Dr. Kamran Zamanian, CEO of iData. "Also, the entrance of new companies who are looking to provide navigation systems at more budget-friendly prices will expand the market to smaller facilities who, in the past, could not afford the top-of-the-line systems."
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The overall average selling price (ASP) is expected to remain stable due to newer systems entering the market both on the higher and lower ends of the price spectrum, which will stabilize the ASP as institutions upgrade. For example, ENT departments often have lower budgets for navigation systems than their high-priced neurosurgical or spinal counterparts, and the Japanese market is seeing growth in both of these segments. The spinal navigation system segment is projected to exhibit the fastest growth. Image guided systems (ISG) with spine surgery capabilities have a similar ASP to neurosurgery IGS systems as the majority of systems that can be used for neurosurgery can also be used for spine surgery, and vice versa.

Medtronic leads the Japan surgical navigation systems market. The company has established itself through brand recognition and by making systems compatible with their implant products. Medtronic competes with a number of other navigation and implant companies in Japan. Other leading competitors in the Japanese surgical navigation market include Brainlab and Stryker. Intuitive Surgical leads the Japan surgical robotics market. It remains the dominant competitor in Japan with a focus on laparoscopic approaches for a variety of procedures. As regulatory policies shift to encourage investment in this area, companies are expected to expand robotic options in other procedural areas. The surgical robotic systems market is expected to see growth on the part of Accuray and other companies.

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