Amsterdam, The Netherlands ― Royal Philips (NYSE: PHG, AEX: PHIA) will showcase its market-leading image guided therapy solutions at EuroPCR 2017 (Paris, May 16 – 19, 2017) to advance interventional cardiology and make care more personalized, while optimizing patient care and hospital budgets. This year, the healthcare industry is celebrating the 40th anniversary of angioplasty, the minimally invasive treatment of obstructed blood vessels, and as a leader in interventional cardiology, Philips is reinforcing its longstanding commitment to transforming cardiac care with meaningful innovations.

Philips offers integrated solutions comprising interventional X-ray imaging systems, planning and navigation software combined with interventional devices - including IVUS and iFR technologies for imaging and measurements from within the blood vessel - and a broad range of services, all aimed at helping clinicians to provide superior care at predictable costs.

Azurion is Philips’ next generation image-guided therapy platform and the new core of its integrated solutions portfolio. Azurion supports a full range of configurations across a broad spectrum of image-guided therapy procedures. These include configurations for high volume routine procedures and flexible configurations for advanced procedures. Harnessing vital procedural information from various sources, such as imaging systems, interventional devices, navigation tools and patient health records, Azurion provides interventional staff members with the control and information they need to perform procedures efficiently.


Complementing this suite of technologies, Philips will introduce its iFR Roadmap* technology, exclusive to Philips’ interventional labs, which enables physicians to navigate vessels and coronary arteries in real time, guiding decision making in the treatment of coronary artery disease. Philips will also present its SyncVision iFR co-registration solution, which coupled with CORE IVUS and Physiology technology, can be utilized in the stenting process when lesions are more complex. SyncVision can be used in any interventional lab to map pressure gradients onto the angiogram for precise lesion location, severity and length measurements.

“As we celebrate 40 years of innovation in angioplasty, it’s incredible to see how far we’ve come,” said Ronald Tabaksblat, business leader Image Guided Therapy Systems. “From guiding the first balloon angioplasty catheters to aiding state-of-the-art interventions of today, and tomorrow, with the introduction of Philips Azurion, our next-generation image guided therapy platform. We are dedicated to dramatically transforming our technologies to better address physician and patient needs. At EuroPCR, we’re demonstrating this commitment with our integrated solutions that seamlessly connect people, technologies, and care protocols across the health continuum.”

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