Amsterdam, The Netherlands – Ahead of World COPD Day on November 15, Royal Philips (NYSE: PHG, AEX: PHIA), a leader in health technology, today announced the launch of a global movement to raise awareness for chronic obstructive pulmonary disease (COPD). COPD is the fourth leading cause of death worldwide and is estimated to be the third leading cause by 2020,[1] but there is a lack of awareness and social stigma associated with the disease. Only about half of the estimated 210 million people with the disease have been officially diagnosed.[2] In an effort to break these barriers, Philips is collaborating with COPD athlete Russell Winwood to create motivational content designed to help educate, engage and empower COPD patients and their caregivers.
“COPD is among the most common, underdiagnosed, debilitating, deadly and costly diseases to manage,” said Dr. Teofilo Lee-Chiong, Chief Medical Liaison at Philips. “People can’t find solutions for a problem they don’t know they have or implement solutions they don’t know exist. At Philips, we are committed to making lives better for COPD patients, from education to developing innovative therapy solutions, and that with the right diagnosis, management plan and support group, people diagnosed with COPD can still live a full and active life.”
Philips is working with Russell Winwood to share his personal journey with other COPD patients and inspire them to live their lives to the fullest. After being diagnosed with COPD, Russell found it difficult to move forward with his everyday routine; however, just six months after his diagnosis, he completed his first full Ironman and continues to participate in triathlons around the world, showing that a COPD diagnosis does not need to stop patients from enjoying their favorite activities. For recently diagnosed COPD patients, Winwood shares his advice for living well:
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· Knowledge: Understand what it means to have COPD. Visit your doctor and create an action plan to help track your progress.
· Medication: While there is no cure for COPD, there are many treatment options including prescription drugs and positive airway pressure (PAP) therapy that can help patients maintain a better quality of life.
· Nutrition: A healthy diet is incredibly important for COPD patients as a poor diet can make symptoms worse and affect the ability to exercise. The right nutrition can even help patients breathe easier.
· Exercise: Exercise can help improve cardio-respiratory fitness level by strengthening large muscle groups within one’s body while also improving circulation.
